Faye Baker

Senior Marketing Manager EMEA, Llamasoft

SoPro have been an integral part of our marketing efforts over the last couple of years and have helped us find and engage new buyer personas as we bring new solutions to market. Their process and platform are impressive and our account managers have guided and consulted us throughout each campaign to optimise the performance.

LLamasoft

Company Profile

Location:  UK
Product/Service:  LLamasoft solutions enable companies across a wide range of industries to model, optimise and simulate their supply chain network, leading to major improvements in cost, service, sustainability and risk mitigation
Deal Cycle:  6-12 months

Target Profile

Location:  UK, Ireland, Netherlands, France Spain and Italy
Company Size:  500 – 10,000 FTE
Role/Function:  Senior Supply Chain, Logistics, Operations, IT, Finance and Procurement roles plus typical execs – MD/CEO etc

Company Description

LLamasoft is a leader in supply chain excellence and innovation, advancing technology focused on continuous improvement of enterprise supply chains for the world’s largest organisations. Their powerful supply chain design and optimisation software helps companies to cost-effectively meet customer needs in a changing world.

Objectives

Identify and engage with senior roles in logistics and supply chain, introduce the Llamasoft brand and proposition and invite prospects onto a qualifying phone call.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Retail 760 452 28% 63 8% 9 1% £168.89
Food & Beverages 501 201 21% 41 8% 14 3% £71.57
Oil & Energy 367 152 15% 25 7% 12 3% £61.17
Food Production 321 148 23% 34 11% 12 4% £53.50
Pharmaceuticals 321 205 22% 25 8% 7 2% £91.71
Apparel & Fashion 174 105 23% 20 11% 7 4% £49.71
Automotive 167 151 31% 26 16% 12 7% £27.83
Consumer Goods 167 119 31% 19 11% 8 5% £41.75
Transportation/Trucking/Railroad 91 77 28% 6 7% 2 2% £91.00
Luxury Goods & Jewellery 86 59 23% 10 12% 4 5% £43.00

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
501-1000 employees 10 9 33.3% 2 20.0% 1 10.0% £20.00
1001-5000 employees 1177 709 26.5% 124 10.5% 33 2.8% £71.33
5001-10,000 employees 790 463 23.1% 67 8.5% 25 3.2% £63.20
10,001+ employees 1788 1076 23.7% 173 9.7% 54 3.0% £66.22