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LIQUONA

Company Profile

Location: Leatherhead, Surrey
Product/Service: Media Production / Creative Film
Deal Cycle: 1-6 Months

Target Profile

Location: London +100 miles
Industries: Selected
Company Size: 50 – 10,000+
Role/Function:  Senior Marketing, communications, Owners, Founders, Directors

Company Description

Liquona Productions create videos  for  FTSE 100 companies, Not-For-Profits and SMEs.

In March 2018 Liquona were seeking a B2B lead gen prospecting service and have since used SoPro as a full time marketing channel to generate leads for their sales team.

Objectives
  • Identify and engage with senior marketing and communications roles
  • Introduce the Liquona brand and video creation proposition
  • Invite them to a brief call to discuss the service
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Financial Services 1431 24.47% 201 14.05% 58 4.05% £49.34
Information Technology & Services 825 22.12% 107 12.97% 33 4.00% £50.00
Computer Software 691 26.40% 79 11.43% 22 3.18% £62.82
Marketing & Advertising 323 34.45% 50 15.48% 10 3.10% £64.60
Internet 310 37.94% 32 10.32% 6 1.94% £103.33
Staffing & Recruiting 308 23.02% 64 20.78% 22 7.14% £28.00
Telecommunications 280 22.11% 40 14.29% 13 4.64% £43.23
Construction 246 24.84% 48 19.51% 13 5.28% £37.85
Hospitality 243 23.25% 57 23.46% 12 4.94% £40.50
Leisure, Travel & Tourism 229 25.49% 29 12.66% 6 2.62% £76.33

 

# Employees Prospects Open Rate % Response Response % Leads Leads % Cost per lead
51 – 200 3424 28.43% 631 18.43% 184 5.37% £7.24
201 – 500 2560 22.37% 413 16.13% 118 4.61% £43.39
501 – 1000 1561 20.65% 185 11.85% 44 2.82% £70.95
1001 – 5000 1270 20.11% 150 11.81% 42 3.31% £60.48
5001 – 10000 262 18.49% 38 14.50% 10 3.82% £52.40
10001+ 755 21.98% 69 9.14% 11 1.46% £137.27