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Landmark Technologies

Company Profile

Location: Ireland
Product/Service: IT outsourcing and manage services
Deal Cycle: 3 – 6 months

Target Profile

Location: UK & Ireland
Company Size: 11 – 500 employees
Role/Function: Senior IT and related roles

Company Description
As one of  Ireland’s leading IT outsourcing and Cloud Service Providers, Landmark IT provide companies with expert IT solutions.
 
Whether they need fully managed IT services or just ongoing IT support, Landmark Technologies provide a bespoke IT solution for small/mid companies with an approach usually only available on large organisations with their own IT departments in a reliable, cost-effective and efficiently managed way, that can grow together with the client’s business.
Some of their KPI’s include 99% customer retention and 84% of IT tickets closed on the same day.
Objectives

The purpose of this campaign is to identify and engage with senior stakeholders – introduce the Landmark proposition and invite the prospect onto a qualifying call before progressing the conversation.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Construction 316 248 21.4% 39 12.3% 8 2.5% 90.85
Financial Services 222 238 35.6% 56 25.2% 7 3.2% 72.94
Hospitality 195 265 37.5% 38 19.5% 7 3.6% 64.07
Telecommunications 190 227 33.4% 36 18.9% 10 5.3% 43.7
Insurance 139 134 27.9% 36 25.9% 8 5.8% 39.96
Marketing and Advertising 136 249 53.4% 26 19.1% 2 1.5% 156.4
Internet 131 285 62.5% 16 12.2% 1 0.8% 301.3
Mechanical or Industrial Engineering 124 158 37.4% 41 33.1% 4 3.2% 71.3
Nonprofit Organization Management 119 142 39.6% 43 36.1% 8 6.7% 34.21
Food & Beverages 118 179 42.5% 22 18.6% 6 5.1% 45.23

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
11-50 employees 2586 4040 45.3% 648 25.1% 104 4.0% 57.19
51-200 employees 1685 1910 32.7% 363 21.5% 68 4.0% 56.99
201-500 employees 754 715 27.6% 138 18.3% 18 2.4% 96.34