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Intoo

Company Profile

Location: UK
Product/Service: Intoo offer team and individual staff development geared at managing change and business transformation
Deal Cycle: 6-12 months

Target Profile

Location: UK
Company Size: Mid to large
Role/Function: C-suite & Director level HR roles

Company Description

Intoo help companies develop the potential of their employees. They partner with companies getting to the heart of their business challenge, providing customised solutions.

Objectives

Identify and engage with senior roles within HR Learning and Development and Talent Development, introduce the Intoo proposition and invite prospects onto a phone call to discuss further.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector	Prospects Engaged	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Financial Services	1028	858	24.5%	133	12.9%	31	3.0%	66.32
Information Technology and Services	496	440	25.7%	72	14.5%	20	4.0%	49.6
Nonprofit Organization Management	473	346	22.2%	94	19.9%	32	6.8%	29.56
Retail	422	303	20.8%	59	14.0%	8	1.9%	105.5
Computer Software	333	323	28.6%	53	15.9%	9	2.7%	74
Marketing and Advertising	311	334	30.9%	52	16.7%	20	6.4%	31.1
Law Practice	302	386	38.2%	57	18.9%	15	5.0%	40.27
Higher Education	291	178	18.3%	36	12.4%	14	4.8%	41.57
Insurance	289	241	25.6%	45	15.6%	11	3.8%	52.55
Construction	254	247	28.8%	42	16.5%	10	3.9%	50.8

# Employees	Prospects Engaged	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
51-200 employees	1300	1163	28.0%	273	21.0%	88	6.8%	29.55
201-500 employees	2417	1972	24.5%	414	17.1%	114	4.7%	42.4
501-1000 employees	1889	1499	23.6%	306	16.2%	89	4.7%	42.45
1001-5000 employees	3606	3127	25.4%	497	13.8%	148	4.1%	48.73
5001-10,000 employees	308	261	23.9%	37	12.0%	8	2.6%	77
10,001+ employees	555	461	23.7%	49	8.8%	8	1.4%	138.75