Intoo

Intoo help companies develop the potential of their employees. They partner with companies getting to the heart of their business challenge, providing customised solutions.

Objectives

Identify and engage with senior roles within HR Learning and Development and Talent Development, introduce the Intoo proposition and invite prospects onto a phone call to discuss further.

Company Profile

Location:  UK
Product/Service:  Intoo offer team and individual staff development geared at managing change and business transformation
Deal Cycle:  6-12 months

Target Profile

Location: UK
Company Size: Mid to large
Role/Function: C-suite & Director level HR roles

Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign stats
Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Financial Services 1028 858 24.5% 133 12.9% 31 3.0% 66.32
Information Technology and Services 496 440 25.7% 72 14.5% 20 4.0% 49.6
Nonprofit Organization Management 473 346 22.2% 94 19.9% 32 6.8% 29.56
Retail 422 303 20.8% 59 14.0% 8 1.9% 105.5
Computer Software 333 323 28.6% 53 15.9% 9 2.7% 74
Marketing and Advertising 311 334 30.9% 52 16.7% 20 6.4% 31.1
Law Practice 302 386 38.2% 57 18.9% 15 5.0% 40.27
Higher Education 291 178 18.3% 36 12.4% 14 4.8% 41.57
Insurance 289 241 25.6% 45 15.6% 11 3.8% 52.55
Construction 254 247 28.8% 42 16.5% 10 3.9% 50.8

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
51-200 employees 1300 1163 28.0% 273 21.0% 88 6.8% 29.55
201-500 employees 2417 1972 24.5% 414 17.1% 114 4.7% 42.4
501-1000 employees 1889 1499 23.6% 306 16.2% 89 4.7% 42.45
1001-5000 employees 3606 3127 25.4% 497 13.8% 148 4.1% 48.73
5001-10,000 employees 308 261 23.9% 37 12.0% 8 2.6% 77
10,001+ employees 555 461 23.7% 49 8.8% 8 1.4% 138.75