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Handshoe Mouse

Company Profile

Location: Netherlands
Product/Service: Ergonomic computer mouses
Deal Cycle: 2-8 weeks

Target Profile

Location: UK, Belgium, Italy, Spain, Portugal, Austria, Serbia, Croatia, Bosnia and Herzegovina, Macedonia, Montenegro, Serbia, Kosovo, Slovenia, Bulgaria, Hungary and Romania
Company Size: 11+
Role/Function: Senior HR/Occupational Health roles

Company Description
  • HandShoeMouse offer a highly developed ergonomic mouse to treat and prevent RSI and Carpal Tunnel.
Objectives
  • The objective of this campaign is to identify and engage with key HR/Occupational health roles within medium-large size businesses to propose direct sales and sales roles within a wider range of business sizes with the resell/distribution proposition.
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Information Services 503 25.9% 68 13.5% 21 4.17% £47.90
Financial Services 277 31.8% 24 8.7% 8 2.9% £69.25
Banking 152 19.9% 10 6.6% 2 1.3% £152
Consumer Goods 119 11% 11 9.2% 3 2.5% £79.33
Computer Software 101 26.4% 14 13.9% 1 1% £202
Logistics & Supply Chain 79 16% 10 12.7% 3 3.8% £52.67
Hospital & Health Care 73 12.1% 11 15.1% 0 0% £ –
Insurance 71 22.6% 8 11.3% 1 1.4% £142
Electrical/Electronic Manufacturing 61 29.6% 7 11.5% 4 6.6% £30.5

 

# Employees Prospects Open Rate % Response Response % Leads Leads % Cost per lead
11 – 50 20 31.4% 4 20% 2 10% £20
51 – 200 39 18.4% 2 5.1% 0 0% £ –
201 – 500 651 27.1% 102 15.7% 40 6.1% £32.55
501-1000 453 26.9% 66 14.6% 22 4.9% £41.18
1001-5000 191 22% 25 13.1% 8 4.2% £47.75
5001-10000 112 18.3% 13 11.6% 6 5.4% £37.33
10001+ 537 23.8% 30 5.6% 7 1.3% £153.43