Business Development Director
We have used SoPro for a few years now and have found it a very useful tool to introduce our products to new customers . SoPro actively monitor and suggest improvements to the campaigns so we target the right groups of companies and we have been successful in winning many national key accounts using this marketing approach. In short the ROI using SoPro for GCT has been outstanding.
Green Cross training
Product/Service: First Aid and Paediatric Courses
Typical Deal Value: /
Deal Cycle: 3 months
Company Size: All
Role/Function: HR and H&S roles
Green Cross Training are the largest independent provider of health & safety, first aid training and e-learning. GTC have a national profile with 50 sites UK wide meaning they can offer in house or onsite training nationally. Only The Red Cross and St John’s Ambulance can offer the same coverage and GTC are 40% cheaper than both. Other USPs include a flexible approach and a wide range of services meaning they are a one stop shop for a number of their clients. GCT work with some superbrands – clients including Tesco, BT, Asda, Sainsburys, Debenhams.
Purpose of the campaign: To engage with H&S and HR roles and invite the prospect on a call to offer training courses in Mental Health and Paediatric.