Caroline Meikle

Business Development Director

We have used SoPro for a few years now and have found it a very useful tool to introduce our products to new customers . SoPro actively monitor and suggest improvements to the campaigns so we target the right groups of companies and we have been successful in winning many national key accounts using this marketing approach. In short the ROI using SoPro for GCT has been outstanding.

Green Cross training

Company Profile

Location: UK
Product/Service: First Aid and Paediatric Courses
Typical Deal Value: /
Deal Cycle: 3 months

Target Profile

Location: UK

Industries: /

Company Size:  All

Role/Function: HR and H&S roles

Company Description

Green Cross Training are the largest independent provider of health & safety, first aid training and e-learning. GTC have a national profile with 50 sites UK wide meaning they can offer in house or onsite training nationally. Only The Red Cross and St John’s Ambulance can offer the same coverage and GTC are 40% cheaper than both. Other USPs include a flexible approach and a wide range of services meaning they are a one stop shop for a number of their clients. GCT work with some superbrands – clients including Tesco, BT, Asda, Sainsburys, Debenhams.

Objectives

Purpose of the campaign: To engage with H&S and HR roles and invite the prospect on a call to offer training courses in Mental Health and Paediatric.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the ccampaign performed across each of the industry verticals and company size brackets in scope.

 

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Government Administration 845 20.31% 300 35.50% 104 12.31% £15.83
Financial Services 833 25.01% 110 13.20% 31 3.72% £46.19
Construction 385 28.24% 87 22.59% 24 6.23% £29.08
Non-profit Organization Management 361 28.06% 113 31.30% 29 8.03% £23.79
Law Practice 330 41.25% 79 23.93% 23 6.97% £24.70
Information Technology and Services 320 14.44% 35 10.93% 8 2.5% £65.25
Banking 308 16.29% 47 15.25% 11 3.57% £51.64
Food Production 303 17.88% 79 26.07% 29 9.57% £18.14
Education Management 292 31.78% 90 30.82% 28 9.59% £18.93
Insurance 277 14.32% 48 17.32% 18 6.5% £27.00

 

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
201-500 400 23.06% 86 21.5% 26 6.5% £29.46
5001-10,000 1152 19.05% 256 22.2% 87 7.55% £23.15
501-1000  1842 23.75% 486 26.38% 178 9.66% £19.99
10,001+ 2594 21.32% 430 16.57% 118 4.55% £37.66
1001-5000 3488 22.39% 816 23.39% 256 7.34% £23.62