James Mills

Senior Client Director, SoPro

This was a particularly fun campaign to work on with due to the nature of the client’s offering – outdoor/ mobile cinema and video. Due to the seasonality of the offering it was a short blast, generating 90 sales opportunities at an average cost of c. $55

FRESH AIR FLICKS

Company Profile

Location: USA
Product/Service: Outdoor Cinema
Deal Cycle: /

Target Profile

Location: USA

Company Size: 1-200

Role/Function: owners, founders, partners

Company Description

Fresh Air Flicks offer outdoor cinema experiences as well as bespoke and mobile viewing platforms in areas local to New York as well as Boston to Washington DC and Orlando, Miami and Atlanta

The focus of the activity is to identify and engage with event producers and business stakeholders to introduce the Fresh Air Flicks brand and propositions and invite prospects to discuss in more detail over a brief call or meeting.

Objectives
  • To promote the Fresh Air brand among event producers and business stakeholders
  • Invite potential leads for a brief chat or meeting
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
# Employees 2007 57.60% 243 21.02% 90 4.48%
Myself Only 2 100.00% 1 50.00% 0 0.00%
1-10 1035 61.84% 155 24.22% 52 5.02% 40£
11-50 671 56.93% 67 17.54% 30 4.47% 45£
51-200 296 43.92% 20 15.38% 8 2.70% 74£
201-500 3 66.67% 0 0.00% 0 0.00%