https://flatironschool.com/

James Mills

Senior Client Director, SoPro

I had a great feeling about this campaign before we even launched it and it didn’t disappoint. With 55 leads generated on average each month at a cost per lead under £28 it didn’t disappoint!

Flat Iron School

Company Profile

Location: UK
Product/Service: Resource
Typical Deal Value: /
Deal Cycle: 3 months

Target Profile

Location: New York

Industries: /

Company Size:  50+

Role/Function: Senior HR and Talent Acquisition roles

Company Description

Flatiron School offers highly competent, trained coders to a range of clients

Objectives

The purpose of this campaign is target and engage with senior individuals involved in the hiring process, introduce them to the Flatiron brand and proposition and invite them to a meeting or a call.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

 

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Insurance 698 41.12% 154 22.06% 0.54 7.8% £25.81
Financial Services 375 21.25% 33 8.8% 14 3.73% £53.57
Marketing & Advertising 172 37.67% 45 26.16% 23 13.37% £14.96
Information Technology & Services 133 16.87% 18 13.53% 11 8.27% £24.18
Computer Software 121 22.89% 7 5.78% 3 2.48% £80.67
Insurance 89 20.98% 9 10.11% 4 4.49% £44.50
Banking 75 11.99% 5 6.66% 1 1.33% £150.00
Internet 59 45.7% 11 18.64% 8 13.56% £14.75
Broadcast Media 58 25.48% 5 8.62% 1 1.72% £116.00
Retail 51 24.48% 8 15.68% 3 5.88% £34.00

 

 

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1-10 employees 226 51.6% 70 31.0% 31 13.7% 14.58 £
11-50 employees 337 43.2% 67 19.9% 28 8.3% 24.00 £
51-200 employees 454 31.0% 79 17.4% 28 6.2% 32.43 £
201-500 employees 277 26.5% 41 14.8% 25 9.0% 22.16 £
501-1000 employees 186 20.6% 31 16.7% 12 6.5% 31.00 £
1001-5000 employees 450 26.3% 56 12.4% 26 5.8% 34.62 £
5001-10,000 employees 76 25.4% 12 15.8% 6 7.9% 25.33 £
10,001+ employees 343 19.5% 27 7.9% 12 3.5% 57.17 £