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Felgains

Company Profile

Location: UK
Product/Service: Felgains is a medical equipment supplier specifically to patient beds. They have over 40 years’ experience in providing exceptional quality care equipment and solutions in the health and care sector.
Deal Cycle: Up to 3 years

Target Profile

Location: UK wide
Company Size: 11 – 10,000 FTE
Role/Function: Primary: Director of Commissioning for Continuing Health Care (CHC)
Secondary: Senior Continuing Health Care roles (CHC)
Tertiary: Procurement and Operations in Continuing Health Care (CHC)

Company Description

The primary objective of the campaign is to launch a new product, the VENDLET Basic turning system. This is an in-bed turning system for disabled persons which allows 1 person to turn over a patient – This usually takes 2 people. This removes manual handling which is cost effect for staffing and the product itself is cost effective in comparison to their main competitor which makes it more accessible.

Objectives

Objective 1 – Offering: To secure appointments with decision-makers to discuss the VENDLET Patient Turning Systems and/or the Raizer Emergency Lifting Chair.
Objective 2 – Event: To boost attendance of quality influencers at The Single-Handed Care Summit

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector	Prospects Engaged	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
Hospital & Health Care	2104	1083	19%	338	16%	149	7%	£28.24
Health, Wellness and Fitness	144	104	26%	31	22%	12	8%	£24.00
Government Administration	119	49	15%	19	16%	7	6%	£34.00
Medical Practice	21	7	11%	3	14%	1	5%	£42.00
Mental Health Care	19	18	35%	3	16%	1	5%	£38.00
Individual & Family Services	16	13	22%	1	6%	1	6%	£32.00
Government Relations	9	2	11%	0	0%	0	0%	£0.00
Nonprofit Organization Management	8	7	26%	2	25%	0	0%	£0.00
Public Policy	4	2	22%	1	25%	0	0%	£0.00

# Employees	Prospects Engaged	Opened	Opened %	Responses	Response %	Leads	Lead Rate %	Cost Per Lead
11-50 employees	40	38	34.9%	10	25.0%	3	7.5%	£26.67
51-200 employees	44	34	29.3%	6	13.6%	2	4.6%	£44.00
201-500 employees	91	85	29.3%	20	22.0%	7	7.7%	£26.00
501-1000 employees	106	51	16.7%	17	16.0%	8	7.6%	£26.50
1001-5000 employees	985	406	15.6%	111	11.3%	50	5.1%	£39.40
5001-10,000 employees	695	373	19.9%	147	21.2%	67	9.6%	£20.75
10,001+ employees	452	269	21.4%	79	17.5%	34	7.5%	£26.59
Online Media	77	135	49.1%	18	23.4%	2	2.6%	£77.00
Management Consulting	71	101	41.4%	17	23.9%	4	5.6%	£35.50