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Felgains

Company Profile

Location: UK
Product/Service: Felgains is a medical equipment supplier specifically to patient beds. They have over 40 years’ experience in providing exceptional quality care equipment and solutions in the health and care sector.
Deal Cycle: Up to 3 years

Target Profile

Location: UK wide
Company Size: 11 – 10,000 FTE
Role/Function: Primary: Director of Commissioning for Continuing Health Care (CHC)
Secondary: Senior Continuing Health Care roles (CHC)
Tertiary: Procurement and Operations in Continuing Health Care (CHC)

Company Description

The primary objective of the campaign is to launch a new product, the VENDLET Basic turning system. This is an in-bed turning system for disabled persons which allows 1 person to turn over a patient – This usually takes 2 people. This removes manual handling which is cost effect for staffing and the product itself is cost effective in comparison to their main competitor which makes it more accessible.

Objectives

Objective 1 – Offering: To secure appointments with decision-makers to discuss the VENDLET Patient Turning Systems and/or the Raizer Emergency Lifting Chair.
Objective 2 – Event: To boost attendance of quality influencers at The Single-Handed Care Summit

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the ccampaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Hospital & Health Care 2104 1083 19% 338 16% 149 7% £28.24
Health, Wellness and Fitness 144 104 26% 31 22% 12 8% £24.00
Government Administration 119 49 15% 19 16% 7 6% £34.00
Medical Practice 21 7 11% 3 14% 1 5% £42.00
Mental Health Care 19 18 35% 3 16% 1 5% £38.00
Individual & Family Services 16 13 22% 1 6% 1 6% £32.00
Government Relations 9 2 11% 0 0% 0 0% £0.00
Nonprofit Organization Management 8 7 26% 2 25% 0 0% £0.00
Public Policy 4 2 22% 1 25% 0 0% £0.00

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
11-50 employees 40 38 34.9% 10 25.0% 3 7.5% £26.67
51-200 employees 44 34 29.3% 6 13.6% 2 4.6% £44.00
201-500 employees 91 85 29.3% 20 22.0% 7 7.7% £26.00
501-1000 employees 106 51 16.7% 17 16.0% 8 7.6% £26.50
1001-5000 employees 985 406 15.6% 111 11.3% 50 5.1% £39.40
5001-10,000 employees 695 373 19.9% 147 21.2% 67 9.6% £20.75
10,001+ employees 452 269 21.4% 79 17.5% 34 7.5% £26.59
Online Media 77 135 49.1% 18 23.4% 2 2.6% £77.00
Management Consulting 71 101 41.4% 17 23.9% 4 5.6% £35.50