James Mills

Senior Client Director, SoPro

The campaigns we run for software offerings tend to run well and Ddaas was no exception, producing a strong lead rate and a cost per lead under £44. Particularly pleasing was performance in the IT sector where we produced leads at £31 on average

Ddaas

Company Profile

Location: UK
Product/Service: The Ddaas software helps business grow using their own data by either increasing revenue or decreasing costs.
Deal Cycle: Up to 1 year

Target Profile

Location: UK & Ireland
Company Size: 11 – 500
Role/Function: Senior BD and Marketing roles

Company Description
  • At Ddaas we know your data can go a lot further, actually creating a lasting impact on your business.
  • We bring all of your data together – from internal to cloud systems – for a full analytical view of your business.
  • We deliver a real solution that works for all your team members and is fully integrated, not isolated.
  • We manage the tech so you don’t have to.
Objectives
  • The purpose of this campaign is to identify senior BD, Marketing and leadership roles within the the target industries, introduce the Ddaas brand and proposition and invite the prospects to a brief call to discuss further.
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Information Technology & Services 1520 39.3% 165 10.9% 99 6.5% £30.71
Information Services 835 40.5% 184 22% 49 5.9% £34.08
Telecommunications 620 31% 54 8.7% 11 1.8% £112.73
Pharmaceuticals 290 31.7% 43 14.8% 6 2.1% £96.67
Logistics & Supply Chain 288 22% 17 5.9% 2 0.7% £288
Broadcast Media 179 36.2% 28 15.6% 3 1.7% £119.33
Gambling & Casinos 56 40.9% 10 17.6% 3 5.4% £37.33

 

# Employees Prospects Open Rate % Response Response % Leads Leads % Cost per lead
11 – 50 2075 38.3% 318 15.3% 108 5.2% £38.43
51 – 200 1339 32.4% 141 10.5% 51 3.8% £52.51
201 – 500 343 31.7% 38 11.1% 14 4.1% £49