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Coveris

Company Profile

Location: UK
Product/Service: Packaging and containers
Deal Cycle: 6-12 months

Target Profile

Location: UK
Company Size: 50-5,000
Role/Function: Senior Procurement, Product, Commercial & Marketing roles

Company Description

Coveris provide a variety of product packaging solutions to the many global food (and non-food) production industries.

This campaign is focused on identifying and engaging with small to mid size, UK based Food Production companies.

Appropriate job titles include new product development, marketing roles and purchasing/procurement teams.

 

Objectives

The objective is to drive sales opportunities into the Coveris sales team. The intro should introduce Coveris and lead into the logic for a brief call to discuss how Coveris might support the prospect in solving one or two of the likely pain points.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Food & Beverages 1097 430 23% 101 9% 36 3% £61
Food Production 695 293 27% 87 13% 53 8% £26
Electrical/Electronic Manufacturing 248 116 25% 31 13% 5 2% £99
Retail 110 43 39% 1 1% 1 1% £220
Consumer Goods 45 14 31% 2 4% 2 4% £45

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 employees 10 4 25% 1 10% 1 10% £20.0
11-50 employees 772 409 34% 87 11% 35 5% £44.1
51-200 employees 461 182 26% 52 11% 21 5% £43.9
201-500 employees 234 82 22% 25 11% 11 5% £42.6
501-1000 employees 128 37 20% 14 11% 3 2% £85.3
1001-5000 employees 348 130 24% 30 9% 16 5% £43.5
5001-10,000 employees 193 36 11% 11 6% 3 2% £128.7
10,001+ employees 303 80 16% 15 5% 6 2% £101.0