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Connex Partners

Company Profile

Location:  New York
Product/Service: Peer-to-peer networking
Deal Cycle:  1-3 months

Target Profile

Location: US
Company Size: SME and Enterprise
Role/Function: Various C-Level roles

Company Description

Connex Partners provide peer-to-peer networking opportunities where members can exchange high-value information, winning advice, and proven solutions

Objectives

Identify and engage with senior stakeholders, introduce the CP brand and proposition and invite prospects onto a qualifying phone call.

Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Hospital & Health Care 1839 1405 23.9% 217 11.8% 92 5.0% $ 49.97
Financial Services 808 514 23.0% 66 8.2% 29 3.6% $ 69.66
Retail 373 270 20.6% 28 7.5% 13 3.5% $ 71.73
Insurance 362 225 19.1% 32 8.8% 11 3.0% $ 82.27
Oil & Energy 238 154 19.4% 20 8.4% 11 4.6% $ 54.09
Automotive 215 182 28.4% 29 13.5% 9 4.2% $ 59.72
Banking 192 90 16.0% 18 9.4% 6 3.1% $ 80.00
Medical Devices 184 123 20.5% 24 13.0% 14 7.6% $ 32.86
Consumer Goods 170 125 22.5% 17 10.0% 6 3.5% $ 70.83
Electrical/Electronic Manufacturing 166 116 22.6% 26 15.7% 13 7.8% $ 31.92

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
201-500 employees 110 142 35.9% 17 15.5% 8 7.3% $ 34.38
501-1000 employees 198 243 35.5% 39 19.7% 18 9.1% $ 27.50
1001-5000 employees 3391 2729 25.1% 450 13.3% 197 5.8% $ 43.03
5001-10,000 employees 1297 905 21.5% 149 11.5% 55 4.2% $ 58.95
10,001+ employees 3091 2021 20.9% 272 8.8% 107 3.5% $ 72.22