Alertsense

  • Alertsense offer a SAAS platform/product to help mid-large organisations notify citizens/staff of fire, hurricanes and other disasters, and it also helps companies with lots of locations manage risks/alerts.
Objectives
  • Introduce the Alertsence brand and proposition and invite the prospect into the first stage of the sales process. In this case a brief call to understand a bit more about the platform and it’s relevance.
Company Profile

Location: US
Product/Service: SAAS platform
Deal Cycle: 6 months

 

Target Profile

Location:US
Company Size: 200+ staff
Role/Function: Senior Business Continuity and Business Resilience roles

Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign stats
Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Hospital & Health Care 622 520 24% 72 12% 24 4%  $52
Financial Services 295 179 18% 37 13% 4 1%  $148
Construction 290 256 25% 33 11% 7 2%  $83
Banking 172 92 15% 18 10% 5 3%  $69
Utilities 134 103 21% 13 10% 4 3%  $67
Hospitality 131 142 31% 25 19% 4 3%  $66
Retail 127 119 28% 23 18% 4 3%  $64
Transportation/Trucking/Railroad 109 87 22% 9 8% 4 4%  $55
Restaurants 75 91 34% 8 11% 1 1%  $150
Oil & Energy 65 66 27% 5 8% 3 5%  $43

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
201-500 employees 641 565 25.0% 70 10.9% 16 2.5%  $80
501-1000 employees 554 418 21.1% 51 9.2% 16 2.9%  $69
1001-5000 employees 532 460 23.8% 71 13.3% 17 3.2%  $63
5001-10,000 employees 232 185 23.3% 40 17.2% 11 4.7%  $42
10,001+ employees 271 208 22.3% 39 14.4% 11 4.1%  $49