Previous telemarketing campaigns have offered generic, poorly-qualified data, and despite considerable efforts to create an effective brief, using non-sector-expert call-handlers risks damaging our brand credibility at a very sensitive stage. SoPro's lead generation campaigning has been a far superior experience. We have been delighted by impressively-high prospect engagement, meaning we have generated a sizable and high-quality sales pipeline within a few months.
We have been using SoPro for many years and fully intend to continue. All of our campaigns have been very successful, and the exemplary customer service means that the whole process is really smooth and hassle free. Five stars all round for a truly excellent service.
SoPro have been an integral part of our marketing efforts over the last couple of years and have helped us find and engage new buyer personas as we bring new solutions to market. Their process and platform are impressive and our account managers have guided and consulted us throughout each campaign to optimise the performance.
The SoPro service offers us complete flexibility. Working with the SoPro team, marketing messages can be modified quickly to maximise responses and adapt to changes. The flow of prospects can be controlled to fit comfortably with available resources and allow for seasonal changes. Moving from a mainly passive marketing strategy to the pro-active SoPro service has transformed our sales model. We now have a controllable stream of potential clients from within our target markets giving us a constantly full pipeline to work on.
We have been using the SoPro service for over a year and have been very happy with the results in this time. We’ve gained a good number of new clients and continue to build a healthy sales pipeline. Their customer service has been fantastic - our account managers are incredibly responsive and work with us to ensure we are receiving high quality leads. They react quickly and advise regularly to ensure we are working in line with our vision, brand and strategy. SoPro form a large part of our on going marketing channel. I’d certainly recommend them to anyone considering ways to revamp their lead generation activity.
Paragon Skills wanted to utilise an innovative and unique way to reach its client base who tend to be larger organisations across a wide range of industry sectors. This was a new approach and investment for us, however we have been delighted with the results, even within a relatively short period of time since we launched. SoPro has generated a high number of quality leads and referrals across a wide range of businesses that has not only created a pipeline of new business opportunities but also raised our brand profile and presence in our core market sectors. The team at SoPro have helped us every step of the way – giving us practical advice and guidance to ensure we achieve the best results from our campaign and ultimately results from a our investment. It’s been a true partnership and we look forward to continuing our work with them.
We have found our partnership with Sopro seamless. The relationship we hold with them is very open and transparent and we are able to work both collaboratively and effectively in our marketing effort. The sopro Hub gives us incredible visibility on our email responses to the data and all the information we need is housed in one place and making it simple to navigate through.
SoPro’s customer service is always first-class. They are available to help resolve questions and challenges and because of their experience, their guidance on campaign structure and content often adds another dimension too. Both the teams in Brighton and Skopje are always prepared to go the extra mile. I always enjoy working with such innovative teams who are as committed to our business success as their own. They really put customers first and applied expert insight that significantly improved the performance of our campaigns.
Working with SoPro has enabled us to present Viadynamics’ offer to key decision makers. It has generated conversations with a number of organisations and won us new customers. The SoPro platform is very efficient, and their customer service is excellent.
The SoPro activity has exceeded my expectations and I’m seriously impressed with the quality of leads. Not only this, the campaign has also given us vital insight into our target markets which has helped us shape our internal strategies. I see SoPro as our marketing department rather than supplier. The customer service is 5 stars and our account managers always go above and beyond to look after us and the performance of our campaigns. Thank you SoPro
SoPro makes it simple to start new conversations. Their analytical approach, continuous monitoring and guidance is very valuable when you are trying to reach a busy audience.
As we approached the start of 2019, we were ready to launch an exciting new proposition in the shape of BPS Labs – consultative workshops for HR leaders. But we needed a service provider we could rely on to reach the right people at the right time with the right message. SoPro has more than ticked those boxes and turbo-charged our outreach compared to other channels. Added to that, their customer service is second to none. We’ve developed a true partnership with Melina, Ivana and team.”
We have used SoPro for a few years now and have found it a very useful tool to introduce our products to new customers . SoPro actively monitor and suggest improvements to the campaigns so we target the right groups of companies and we have been successful in winning many national key accounts using this marketing approach. In short the ROI using SoPro for GCT has been outstanding.
We would like to say thank you to all of those at SoPro who helped us run an effective lead generation exercise – your customer support was fantastic at every step of the way! Your experts took the hassle out of putting together the campaign by composing effective emails and the regular phone catch ups helped us fine tune the details and helped us make informed decisions using a scientific approach. The SoPro Hub was impressive providing analysis of the campaign results by sector, business size, job title etc - incredibly insightful! Compared to previous marketing channels we have used, these leads were extremely strong and targeted the right people – we would definitely consider running a similar campaign in the future – but for now we have a lot of leads to follow up on!”
We’ve tried several different lead gen and sales enablement tools, but none have performed as well as the campaigns we run with SoPro. We are regularly receiving positive responses from prospects that fit our marketing criteria and have generated solid opportunities from those conversations in both our US and UK regions. Additionally, SoPro’s customer service is among the best – they’ve quickly addressed any issues, regularly monitor our campaigns for changes and improvements, and they provide great communication for working together to achieve our sales goals”.
SoPro seem to have found a “secret sauce” which works for business development communications and does not disrespect, annoy or alienate the recipients! We have tried other superficially similar services (which depended too much on LinkedIn and did not deliver) whereas SoPro genuinely have a couple of uniques which has resulted in new business and a very healthy pipeline for us.
SoPro’s customer service is second to none. They are always available to help resolve and questions or challenges that we have and because of their experience their guidance on campaign structure and content is invaluable. Both the teams in Brighton and Skopje are always prepared to go the extra mile. It’s fantastic to work with such an innovative team that are as committed to our business success as their own.
We were really impressed with the team at SoPro, very organised and £75 per lead is great result for us
SoPro certainly helped us start conversations that we just did not have the time to do ourselves being a small and busy team.
We really have a very healthy pipeline thanks to the SoPro team, they do exactly what they say on the tin and introduce warm leads at great rates. Exactly as described!
What we like best is the flexibility SoPro offer, to date we have run 8 campaigns with different targeting and messaging. Much better than us doing it internally.
With a large potential customer base but a relatively small team, we wanted to scale our sales without building our internal business development operation. SoPro have managed our email outreach effectively, meaning that we have had a steady stream of new leads; we’ve continued to work with them and it’s been a good investment!
We were very surprised at the volume of replies and conversations the SoPro service generated for us, we’re now busy working our way through them!
I really like the level the detail you receive in the reports from SoPro, the service runs like clockwork and the team really know how to get results. The campaign was a complete success and we are expanding our use of SoPro later this year.
SoPro enabled us to identify, at scale, the senior people we needed to talk to and make contact with them from cold. We were able to build our own, entirely relevant, contact base to feed our communications and client nurturing program. The targeted social prospecting and personal email campaigns that go with this service mean that SoPro is first place we'd go to open up new markets.
We were not expecting to get as many responses as we did and have already closed some significant business from the leads provided. By having SoPro initiate the engagement, we can then carry on the conversation to build the relationships with the right people.
Thank you SoPro team, we are very happy with the results we have seen from our campaign and can’t wait to kick off another campaign!
I spend most of my time designing so to have SoPro doing my prospecting not only saved me time, but also helped me avoid a task I really don’t enjoy!
With a large potential customer base but a relatively small team, we wanted to scale our sales without building our internal business development operation. SoPro have managed our email outreach effectively, meaning that we have had a steady stream of new leads; we’ve continued to work with them and it’s been a good investment.
We first started working with SoPro back in April and the response was so good we had to actually pause our activity to catch up with the projects we won. It is not just the results we are impressed with, but the on going advice and support we have received, it feels more like a working partnership
I trialled the SoPro service as an alternative to direct hire. Great stats and an awesome team mean I won’t be switching the service off any time soon.
We decided to use SoPro to promote an HR breakfast event we were hosting, ideally finding 16 people to attend. The results were even better than we expected, so much so we had to put on another event later that morning, and we even managed to fill a future date with those that couldn’t make it.
Axonn trialled SoPro in Q2 2015. The service rapidly earned it’s stripes and we have identified, engaged with and signed an impressive client pool directly through SoPro activity. SoPro now represents one of our primary sales channels for direct B2B outreach. Such has been the success, Axonn has partnered directly with SoPro to offer the service to Axonn’s B2B clients.
“Business development is a vital part of any business. Historically, that was very people-heavy... These days we can work a lot smarter. It’s revolutionised the way that you can find new leads.
One of the great things about working with SoPro is the dedicated team of professionals we have at the other end of the phone... For us, there really is no question. Having a prospecting service is vastly more beneficial than just having the tool. Put simply, it’s transformed our business.”
Nick Washington-Jones, Managing Director, Tack UK
Speak with our customers
Prospective SoPro clients often request to speak with existing or previous customers.
To support this we maintain a library of references, typically current clients who are happy to discuss their experience with our prospective customers, usually over a quick call.
Due to the time intensive nature of reference calls, we operate a rotation system to avoid over-burdening clients. Please allow us 24 hours for reference provision.
We also politely request all reference calls are pre-arranged by email.