How The Signature Works used Sopro to refine their targeting and drive leads to the sales team

Company description

The Signature Works is a personalised clothing and promo printing and embroidery service. (Largest t-shirt printing company in Northern Ireland)

Objectives

They are looking to expand on their B2B focus and are looking to generate some good conversations with the view to increase their client base and repeat business.

Our solution

With a small sales team, limited sales software solutions, and a varied but niche target pool, driving leads were a challenge. With Sopro on board, The Signature Works refined their targeting and ran a prospecting campaign that delivered high lead rates and low cost per lead.

Campaign performance breakdown