How TalentPool used Sopro to deliver an 8% lead rate at an average cost of £18 per lead

Company description

TalentPool is one of the UK’s leading talent technology companies. TalentPool’s platform streamlines candidate sourcing and matching, massively reducing costs and effort, and radically improving the experience for both employers and candidates.

Every interaction that happens on TalentPool is direct and meaningful. When an employer approaches on TalentPool it means that the candidate fully matches the criteria that they have set out for their role and they think he’d be a pretty great fit for it. The person can then decide whether to progress their role or not.

Objectives

• To promote the TalentPool candidate sourcing platform and services to UK based prospects.
• To develop interest in TalentPool brand, product and services.
• To secure sales calls through direct prospect engagement.

Campaign performance breakdown