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How TalentPool used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Human Resources platform

Deal cycle:

/

Target profile

Location:

UK

Company size:

1 – 5000 FTE

Role/Function:

SME Owners and board members

How TalentPool used Sopro to deliver an 8% lead rate at an average cost of £18 per lead

Headline results

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£25 cost per lead
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8% lead rate
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15% response rate
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£25 cost per lead 8% lead rate 15% response rate

Company description

Talentpool is one of the UK’s leading talent technology companies. Talentpool’s platform streamlines the candidate sourcing and matching process, massively reducing costs and effort, radically improving the experience for both employers and candidates.

Every interaction that happens on TalentPool is direct and meaningful. When an employer approaches on TalentPool it means that the candidate fully matches the criteria that they have set out for their role and they think he’d be a pretty great fit for it. The person can then decide whether to progress their role or not.

Objectives

  • To promote the Talentpool candidate sourcing platform and services to UK based prospects.
  • To develop interest in Talentpool brand, product and services.
  • To secure sales calls through direct prospect engagement.

Campaign performance breakdown

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1 – 10 3812 76% 683 17.92% 322 8.45% £17.94
11 – 50 2530 70% 332 13.12% 199 7.87% £19.48
51 – 200 1006 65% 118 11.73% 82 8.15% £18.44
201 – 500 56 82% 7 12.50% 2 3.57% £42.00
1001 – 5000 15 73% 4 26.67% 4 26.67% £5.63

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