How TalentPool used Sopro to deliver an 8% lead rate at an average cost of £18 per lead
Headline results
$40cost per lead
8%lead rate
15%response rate
£25cost per lead8%lead rate15%response rate
Company description
TalentPool is one of the UK’s leading talent technology companies. TalentPool’s platform streamlines candidate sourcing and matching, massively reducing costs and effort, and radically improving the experience for both employers and candidates.
Every interaction that happens on TalentPool is direct and meaningful. When an employer approaches on TalentPool it means that the candidate fully matches the criteria that they have set out for their role and they think he’d be a pretty great fit for it. The person can then decide whether to progress their role or not.
Objectives
To promote the TalentPool candidate sourcing platform and services to UK based prospects.
To develop interest in TalentPool brand, product and services.
To secure sales calls through direct prospect engagement.
Campaign performance breakdown
Company Size
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
1 – 10
3812
76%
683
17.92%
322
8.45%
£17.94
11 – 50
2530
70%
332
13.12%
199
7.87%
£19.48
51 – 200
1006
65%
118
11.73%
82
8.15%
£18.44
201 – 500
56
82%
7
12.50%
2
3.57%
£42.00
1001 – 5000
15
73%
4
26.67%
4
26.67%
£5.63
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