How SPI Pharma used SoPro campaigns to drive sales without building out internal business development teams
Website
https://spipharma.com/en/Company profile
Location:
US
Product/Service:
Innovative products and solutions into the Pharma sector
Deal cycle:
3-9 months
Target profile
Location:
UK, Europe, North America, Asia & India
Company size:
SME and Enterprise
Role/Function:
Senior technical and R&D roles
How SPI Pharma used Sopro to ensure they had enough demand to grow their sales team
Before building out their sales team, SPI Pharma needed to make sure they had a consistent and plentiful flow of leads. The Sopro campaign launched as the sales team finished their training, delivering a reliable flow of leads for the new team to convert.
Headline results
Company description
For over 75 years, we have supplied the pharmaceutical industry with highly engineered products and innovative solutions that improve the formulation and delivery of drug products to meet patient needs. Our functional excipients and active ingredients meet the highest-quality standards possible and can offer customised, cost-effective options for many applications.
SPI Pharma sell the ingredients, recipe and production instructions but not the finished product. The finished product is oral pharma products. For this campaign, we will focus on two of these products- Oral dispersible tech and soft gel capsules.
Objectives
The Objective of the campaign is to identify and engage senior stakeholders within the SPI market, introduce the SPI brand and proposition and invite on a discovery call.
Campaign performance breakdown
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