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How Prime Fulfilment used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Logistics/storage

Deal cycle:

6 months

Target profile

Location:

UK

Company size:

1 - 50

Role/Function:

Senior leadership suit and logistics roles

How Prime Fulfilment used sopro to drive new business at £33 per lead

Headline Results

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£33 cost per lead
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6% lead rate
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16% response rate
logo-coral
£33 cost per lead 6% lead rate 16% response rate

Company description

Prime Fulfilment is an experienced fulfilment, mailing and distribution house specializing in pick and pack services with a particular expertise in finishing work

Objectives

The purpose of this campaign is to identify and engage with senior stakeholders in the UK, introduce Prime’s brand and proposition and invite the prospect onto a call to discuss further.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Apparel & Fashion 422 36.22% 76 18.00% 30 7.11% £28.20
Consumer Goods 393 34.66% 95 24.17% 43 10.94% £18.37
Consumer Services 269 40.57% 39 14.49% 10 3.72% £54.00
Business Supplies & Equipment 127 27.39% 13 10.23% 2 1.57%% £127.00
Construction 113 26.57% 11 9.73% 3 2.65% £76.00
Logistics & Supply Chain 110 28.45% 17 15.45% 11 10% £20.00
Packaging & Containers 90 25.26% 16 17.77% 4 4.44% £45.00
Pharmaceuticals 85 20.67% 7 8.23% 0 0% £0.00
Computer Software 68 37.02% 6 8.82% 2 2.94% £68.00
Information Technology & Services 64 31.03% 5 7.81% 2 3.13% £65.00

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1-10 1025 38.65% 188 18.34% 78 7.61% £26.33
11-50 1187 29.22% 165 13.90% 54 4.55% £44.07

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