How Prime Fulfilment used Sopro to drive new business at £33 per lead
Headline results
£33cost per lead
6%lead rate
16%response rate
£33cost per lead6%lead rate16%response rate
Company description
Prime Fulfilment is an experienced fulfilment, mailing and distribution house specializing in pick and pack services with a particular expertise in finishing work
Objectives
The purpose of this campaign is to identify and engage with senior stakeholders in the UK, introduce Prime’s brand and proposition and invite the prospect onto a call to discuss further.
Our solution
Campaign performance breakdown
Sector
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
Apparel & Fashion
422
36.22%
76
18.00%
30
7.11%
£28.20
Consumer Goods
393
34.66%
95
24.17%
43
10.94%
£18.37
Consumer Services
269
40.57%
39
14.49%
10
3.72%
£54.00
Business Supplies & Equipment
127
27.39%
13
10.23%
2
1.57%%
£127.00
Construction
113
26.57%
11
9.73%
3
2.65%
£76.00
Logistics & Supply Chain
110
28.45%
17
15.45%
11
10%
£20.00
Packaging & Containers
90
25.26%
16
17.77%
4
4.44%
£45.00
Pharmaceuticals
85
20.67%
7
8.23%
0
0%
£0.00
Computer Software
68
37.02%
6
8.82%
2
2.94%
£68.00
Information Technology & Services
64
31.03%
5
7.81%
2
3.13%
£65.00
Company Size
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
1-10
1025
38.65%
188
18.34%
78
7.61%
£26.33
11-50
1187
29.22%
165
13.90%
54
4.55%
£44.07
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