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How LSS Relocation used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Provider of global relocation services

Deal cycle:

6-12 months

Target profile

Location:

UK

Company size:

Medium - Large

Role/Function:

Senior HR roles, Global Mobility & Talent roles

How LSS Relocation transformed their sales with a highly targeted Sopro campaign

Headline results

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£63 cost per lead
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3% lead rate
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19% response rate
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£63 cost per lead 3% lead rate 19% response rate

Company description

LSS help corporations and individuals relocate nationally and internationally across the world.

As one of the industries longest established relocation service providers, LSS has effectively managed thousands of moves for both fast growing companies emerging into the global market through to those with large well established mobility programs.

Objectives

  • Find and engage with large multinational businesses in UK
  • Identify senior HR and People decision makers
  • Introduce the LSS Relocation service model and its relevance
  • Invite prospects onto a call to discuss further

Our solution

With difficult-to-reach targets and only a two-person sales team, LSS Relocation were looking for a suitable outreach partner. The team at Sopro worked at getting the data and targeting just right, before delivering a sequence of personalised prospecting emails – which led to 350% ROI.

Campaign performance breakdown

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Information Technology and Services 246 192 23% 35 14% 4 2% £123.00
Computer Software 231 196 28% 31 13% 5 2% £92.40
Financial Services 157 94 17% 25 16% 4 3% £78.50
Retail 103 72 19% 14 14% 3 3% £68.67
Oil & Energy 91 58 19% 22 24% 5 5% £36.40
Automotive 73 32 12% 15 21% 6 8% £24.33
Pharmaceuticals 68 54 23% 13 19% 2 3% £68.00
Construction 54 43 23% 14 26% 2 4% £54.00
Insurance 54 44 24% 12 22% 1 2% £108.00
Food & Beverages 45 29 17% 7 16% 2 4% £45.00

 

Myself Only7415%114%00%£0.00

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 12 4 10% 4 33% 0 0% £0.00
11-50 281 266 31% 38 14% 5 2% £112.40
51-200 177 145 27% 28 16% 3 2% £118.00
201-500 34 19 16% 6 18% 3 9% £22.67
501-1000 151 147 28% 32 21% 4 3% £75.50
1001-5000 663 509 22% 154 23% 20 3% £66.30
5001-10,000 276 187 19% 55 20% 9 3% £61.33
10,001+ 661 434 18% 118 18% 27 4% £48.96

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