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How LIQUONA used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Media Production / Creative Film

Deal cycle:

1 - 6 months

Target profile

Location:

UK

Company size:

50 - 10,000+

Role/Function:

Senior Marketing, communications, Owners, Founders, Directors

How Liquona used sopro to deliver over 400 sales-ready leads

Headline Results

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£48 cost per lead
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4% lead rate
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22% response rate
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£48 cost per lead 4% lead rate 22% response rate

Company description

Liquona Productions create videos  for  FTSE 100 companies, Not-For-Profits and SMEs.

In March 2018 Liquona were seeking a B2B lead gen prospecting service and have since used SoPro as a full time marketing channel to generate leads for their sales team.

Objectives

  • Identify and engage with senior marketing and communications roles
  • Introduce the Liquona brand and video creation proposition
  • Invite them to a brief call to discuss the service

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Financial Services 1431 24.47% 201 14.05% 58 4.05% £49.34
Information Technology & Services 825 22.12% 107 12.97% 33 4.00% £50.00
Computer Software 691 26.40% 79 11.43% 22 3.18% £62.82
Marketing & Advertising 323 34.45% 50 15.48% 10 3.10% £64.60
Internet 310 37.94% 32 10.32% 6 1.94% £103.33
Staffing & Recruiting 308 23.02% 64 20.78% 22 7.14% £28.00
Telecommunications 280 22.11% 40 14.29% 13 4.64% £43.23
Construction 246 24.84% 48 19.51% 13 5.28% £37.85
Hospitality 243 23.25% 57 23.46% 12 4.94% £40.50
Leisure, Travel & Tourism 229 25.49% 29 12.66% 6 2.62% £76.33

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
51 – 200 3424 28.43% 631 18.43% 184 5.37% £7.24
201 – 500 2560 22.37% 413 16.13% 118 4.61% £43.39
501 – 1000 1561 20.65% 185 11.85% 44 2.82% £70.95
1001 – 5000 1270 20.11% 150 11.81% 42 3.31% £60.48
5001 – 10000 262 18.49% 38 14.50% 10 3.82% £52.40
10001+ 755 21.98% 69 9.14% 11 1.46% £137.27

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