Sell more .
Book your demo
Book your demo
icn
icn
Home Results Success stories LIQUONA

How LIQUONA used SoPro campaigns to drive sales without building out internal business development teams

Website

https://liquona.com

Company profile

Location:

UK

Product/Service:

Media Production / Creative Film

Deal cycle:

1 - 6 months

Target profile

Location:

UK

Company size:

50 - 10,000+

Role/Function:

Senior Marketing, communications, Owners, Founders, Directors

How Liquona used Sopro to deliver over 400 sales-ready leads

Headline results

logo-coral
$77 cost per lead
logo-coral
4% lead rate
logo-coral
22% response rate
logo-coral
£48 cost per lead 4% lead rate 22% response rate

Company description

Liquona Productions create videos  for  FTSE 100 companies, Not-For-Profits and SMEs.

In March 2018 Liquona were seeking a B2B lead gen prospecting service and have since used SoPro as a full time marketing channel to generate leads for their sales team.

Objectives

  • Identify and engage with senior marketing and communications roles
  • Introduce the Liquona brand and video creation proposition
  • Invite them to a brief call to discuss the service

Campaign performance breakdown

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Financial Services 1431 24.47% 201 14.05% 58 4.05% £49.34
Information Technology & Services 825 22.12% 107 12.97% 33 4.00% £50.00
Computer Software 691 26.40% 79 11.43% 22 3.18% £62.82
Marketing & Advertising 323 34.45% 50 15.48% 10 3.10% £64.60
Internet 310 37.94% 32 10.32% 6 1.94% £103.33
Staffing & Recruiting 308 23.02% 64 20.78% 22 7.14% £28.00
Telecommunications 280 22.11% 40 14.29% 13 4.64% £43.23
Construction 246 24.84% 48 19.51% 13 5.28% £37.85
Hospitality 243 23.25% 57 23.46% 12 4.94% £40.50
Leisure, Travel & Tourism 229 25.49% 29 12.66% 6 2.62% £76.33

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
51 – 200 3424 28.43% 631 18.43% 184 5.37% £7.24
201 – 500 2560 22.37% 413 16.13% 118 4.61% £43.39
501 – 1000 1561 20.65% 185 11.85% 44 2.82% £70.95
1001 – 5000 1270 20.11% 150 11.81% 42 3.31% £60.48
5001 – 10000 262 18.49% 38 14.50% 10 3.82% £52.40
10001+ 755 21.98% 69 9.14% 11 1.46% £137.27

Explore other success stories

c2

Connex Partners

Connex Partners provide peer-to-peer networking opportunities where members can exchange high-value information, winning advice, and proven solutions.

c2

SnapFulfil

They are looking for companies who are experiencing problems in their warehouse operations, e.g., lack of efficiency, poor productivity, difficulty…

c2

Handshoe Mouse

HandShoeMouse offer a highly developed ergonomic mouse to treat and prevent RSI and Carpal Tunnel.