How Liquona used Sopro to deliver over 400 sales-ready leads
Headline results
£48cost per lead
4%lead rate
22%response rate
£48cost per lead4%lead rate22%response rate
Company description
Liquona Productions create videos for FTSE 100 companies, Not-For-Profits and SMEs.
In March 2018 Liquona were seeking a B2B lead gen prospecting service and have since used SoPro as a full time marketing channel to generate leads for their sales team.
Objectives
Identify and engage with senior marketing and communications roles
Introduce the Liquona brand and video creation proposition
Invite them to a brief call to discuss the service
Campaign performance breakdown
Sector
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
Financial Services
1431
24.47%
201
14.05%
58
4.05%
£49.34
Information Technology & Services
825
22.12%
107
12.97%
33
4.00%
£50.00
Computer Software
691
26.40%
79
11.43%
22
3.18%
£62.82
Marketing & Advertising
323
34.45%
50
15.48%
10
3.10%
£64.60
Internet
310
37.94%
32
10.32%
6
1.94%
£103.33
Staffing & Recruiting
308
23.02%
64
20.78%
22
7.14%
£28.00
Telecommunications
280
22.11%
40
14.29%
13
4.64%
£43.23
Construction
246
24.84%
48
19.51%
13
5.28%
£37.85
Hospitality
243
23.25%
57
23.46%
12
4.94%
£40.50
Leisure, Travel & Tourism
229
25.49%
29
12.66%
6
2.62%
£76.33
Company Size
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
51 – 200
3424
28.43%
631
18.43%
184
5.37%
£7.24
201 – 500
2560
22.37%
413
16.13%
118
4.61%
£43.39
501 – 1000
1561
20.65%
185
11.85%
44
2.82%
£70.95
1001 – 5000
1270
20.11%
150
11.81%
42
3.31%
£60.48
5001 – 10000
262
18.49%
38
14.50%
10
3.82%
£52.40
10001+
755
21.98%
69
9.14%
11
1.46%
£137.27
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