How GLOBAL CAREER COMPANY used SoPro campaigns to drive sales without building out internal business development teams
Website
www.globalcareercompany.com/Company profile
Location:
UK
Product/Service:
Recruitment consultancy
Deal cycle:
/
Target profile
Location:
Africa, Dubai, London
Company size:
500+
Role/Function:
HR, Director, Head, Manager, CEO, CFO, COO
How GCC focused their outreach using Sopro, with higher volumes and tighter targeting
Headline results
Company description
Global Career Company is a specialist recruitment consultancy focused on recruiting excellence for emerging markets. Their work consists of recruiting talents from with high-potential from locations around the world, encompassing all local, regional and international markets.
Objectives
The aim of the campaign is to introduce the Talent Agenda Series brand.
- Identify and engage with senior HR and recruitment roles
- Introduce the Talent Agenda Series brand, proposition and event
- Invite them to a brief call to discuss attending the event
Our solution
GCC have three main routes to market: event attendance, event sponsorship, and targeted recruitment. Without a large sales team, coupled with a very large potential market, outreach was previously spread too thin.
Sopro help with prospecting at higher volumes but in a more targeted way to reach the right people with the right message. This is a welcome boost to the events, as well as the core recruitment offering.
Campaign performance
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