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How Felgains used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Felgains is a medical equipment supplier specifically to patient beds. They have over 40 years’ experience in providing exceptional quality care equipment and solutions in the health and care sector.

Deal cycle:

Up to 3 years

Target profile

Location:

UK

Company size:

11 - 10,000 FTE

Role/Function:

Primary: Director of Commissioning for Continuing Health Care (CHC) Secondary: Senior Continuing Health Care roles (CHC) Tertiary: Procurement and Operations in Continuing Health Care (CHC)

How Felgains used sopro to drive new business at £29 per lead

Headline Results

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£29 cost per lead
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7% lead rate
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16% response rate
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£29 cost per lead 7% lead rate 16% response rate

Company description

The primary objective of the campaign is to launch a new product, the VENDLET Basic turning system. This is an in-bed turning system for disabled persons which allows 1 person to turn over a patient – This usually takes 2 people. This removes manual handling which is cost effect for staffing and the product itself is cost effective in comparison to their main competitor which makes it more accessible.

Objectives

Objective 1 – Offering: To secure appointments with decision-makers to discuss the VENDLET Patient Turning Systems and/or the Raizer Emergency Lifting Chair.
Objective 2 – Event: To boost attendance of quality influencers at The Single-Handed Care Summit

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Hospital & Health Care 2104 1083 19% 338 16% 149 7% £28.24
Health, Wellness and Fitness 144 104 26% 31 22% 12 8% £24.00
Government Administration 119 49 15% 19 16% 7 6% £34.00
Medical Practice 21 7 11% 3 14% 1 5% £42.00
Mental Health Care 19 18 35% 3 16% 1 5% £38.00
Individual & Family Services 16 13 22% 1 6% 1 6% £32.00
Government Relations 9 2 11% 0 0% 0 0% £0.00
Nonprofit Organization Management 8 7 26% 2 25% 0 0% £0.00
Public Policy 4 2 22% 1 25% 0 0% £0.00
Online Media 77 135 49.1% 18 23.4% 2 2.6% £77.00
Management Consulting 71 101 41.4% 17 23.9% 4 5.6% £35.50

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
11-50 40 38 34.9% 10 25.0% 3 7.5% £26.67
51-200 44 34 29.3% 6 13.6% 2 4.6% £44.00
201-500 91 85 29.3% 20 22.0% 7 7.7% £26.00
501-1000 106 51 16.7% 17 16.0% 8 7.6% £26.50
1001-5000 985 406 15.6% 111 11.3% 50 5.1% £39.40
5001-10,000 695 373 19.9% 147 21.2% 67 9.6% £20.75
10,001+ 452 269 21.4% 79 17.5% 34 7.5% £26.59

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