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How Connex Partners used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

US

Product/Service:

Peer-to-peer networking

Deal cycle:

1-3 months

Target profile

Location:

US

Company size:

SME and Enterprise

Role/Function:

Various C-Level roles

How Connex Partners used Sopro's targeted personalisation to deliver new leads

Headline results

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$85 cost per lead
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5% lead rate
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11% response rate
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£53 cost per lead 5% lead rate 11% response rate

Company description

Connex Partners provide peer-to-peer networking opportunities where members can exchange high-value information, winning advice, and proven solutions.

Objectives

Identify and engage with senior stakeholders, introduce the CP brand and proposition and invite prospects onto a qualifying phone call.

Campaign performance breakdown

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Hospital & Health Care 1839 1405 23.9% 217 11.8% 92 5.0% $ 49.97
Financial Services 808 514 23.0% 66 8.2% 29 3.6% $ 69.66
Retail 373 270 20.6% 28 7.5% 13 3.5% $ 71.73
Insurance 362 225 19.1% 32 8.8% 11 3.0% $ 82.27
Oil & Energy 238 154 19.4% 20 8.4% 11 4.6% $ 54.09
Automotive 215 182 28.4% 29 13.5% 9 4.2% $ 59.72
Banking 192 90 16.0% 18 9.4% 6 3.1% $ 80.00
Medical Devices 184 123 20.5% 24 13.0% 14 7.6% $ 32.86
Consumer Goods 170 125 22.5% 17 10.0% 6 3.5% $ 70.83
Electrical/Electronic Manufacturing 166 116 22.6% 26 15.7% 13 7.8% $ 31.92

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
201-500 110 142 35.9% 17 15.5% 8 7.3% $ 34.38
501-1000 198 243 35.5% 39 19.7% 18 9.1% $ 27.50
1001-5000 3391 2729 25.1% 450 13.3% 197 5.8% $ 43.03
5001-10,000 1297 905 21.5% 149 11.5% 55 4.2% $ 58.95
10,001+ 3091 2021 20.9% 272 8.8% 107 3.5% $ 72.22

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