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How Cohaesus used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Peer-to-peer networking

Deal cycle:

3-9 months

Target profile

Location:

UK

Company size:

SME and Enterprise

Role/Function:

Senior Finance, Marketing, Digital, Ecommerce, Product, Communications & HR roles

How Cohaesus focused on what they do best with the help of consistent outreach from Sopro

Cohaesus are experts at what they do but did not have an established sales process. When it comes to talking to a business about how they can help, their technical know-how shines through, so having Sopro do the work to trigger these conversations allows them to keep the business tech-focused, rather than investing in internal sales resource.

Headline Results

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£61 cost per lead
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3% lead rate
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13% response rate
logo-coral
£61 cost per lead 3% lead rate 13% response rate

Company description

Cohaesus builds and improves digital products and services for forward thinking clients. They offer a wide range of services include digital architecture, platform strategy, customer experience, CX and UX, design and build, IOT, AI, and E-Commerce. They talk about the why, looking at why their suggestions are needed in the business and how their digital can work better. The team sets them apart from their competition, they are not typical consultants but free thinkers who give a better ability to find answers.

Objectives

Cohaesus want to generate an executive briefing from the introduction.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Marketing and Advertising 5130 5278 29.6% 834 16.3% 215 4.2% £47.72
Financial Services 2211 2116 26.4% 232 10.5% 45 2.0% £98.27
Internet 1085 1221 29.8% 76 7.0% 19 1.8% £114.21
Information Technology and Services 788 742 25.7% 75 9.5% 15 1.9% £105.07
Public Relations and Communications 751 781 32.3% 161 21.4% 34 4.5% £44.18
Retail 732 561 20.9% 62 8.5% 17 2.3% £86.12
Investment Management 621 591 27.0% 81 13.0% 19 3.1% £65.37
Publishing 615 545 26.2% 69 11.2% 18 2.9% £68.33
Telecommunications 565 594 29.5% 50 8.8% 14 2.5% £80.71
Computer Software 538 501 25.1% 47 8.7% 11 2.0% £97.82

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 1402 1997 39.7% 337 24.0% 72 5.1% £38.94
11-50 4198 4794 32.1% 700 16.7% 166 4.0% £50.58
51-200 5676 5736 28.5% 855 15.1% 213 3.8% £53.3
201-500 3418 3105 26.0% 441 12.9% 100 2.9% £68.36
501-1000 3091 2786 25.1% 374 12.1% 103 3.3% £60.02
1001-5000 4786 3746 22.0% 497 10.4% 129 2.7% £74.2
5001-10,000 1254 903 20.0% 140 11.2% 38 3.0% £66
10,001+ 2158 1696 22.2% 136 6.3% 32 1.5% £134.88

 

 

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