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How Carelink Piksel used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Managed Networks and Infrastructure for Healthcare

Deal cycle:

6-12 months

Target profile

Location:

UK

Company size:

All

Role/Function:

Senior IT and Infrastructure roles

How Carelink Piksel moved beyond referrals to embrace the flexibility of sopro prospecting

With sales teams focusing on selling rather than business development, growth was driven by referrals. This limited growth and was not sustainable. By partnering with sopro, Carelink Piksel enjoyed a flexible approach to lead generation to deliver more leads.

Headline Results

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£69 cost per lead
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3% lead rate
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14% response rate
logo-coral
£69 cost per lead 3% lead rate 14% response rate

Company description

Carelink has been providing secure network and hosting services to the UK pharmacy and healthcare market for 20 years and is one of the most highly accredited technology brands in the sector. Along with impressive technical expertise and a forward-thinking approach, we provide the highest standards of facilities and accreditations in security, quality assurance and service management.

Objectives

Identify and engage with senior stakeholders, introduce the Intoo proposition and invite prospects onto a phone call or meeting to discuss further.

 

 

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Hospital & Health Care 805 666 25.5% 110 13.7% 24 3.0% 67.08
Pharmaceuticals 444 371 27.7% 60 13.5% 7 1.6% 126.86
Medical Devices 422 393 28.7% 56 13.3% 15 3.6% 56.27
Health, Wellness and Fitness 404 462 41.6% 62 15.3% 12 3.0% 67.33
Biotechnology 348 315 27.8% 65 18.7% 3 0.9% 232
Research 252 167 30.2% 24 9.5% 3 1.2% 168
Mental Health Care 85 136 50.6% 22 25.9% 4 4.7% 42.5
Medical Practice 31 33 30.6% 3 9.7% 1 3.2% 62

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 22 32 65.3% 6 27.3% 3 13.6% 14.67
11-50 685 976 46.4% 164 23.9% 29 4.2% 47.24
51-200 697 664 32.3% 110 15.8% 20 2.9% 69.7
201-500 429 286 23.8% 52 12.1% 9 2.1% 95.33
501-1000 276 152 20.3% 22 8.0% 3 1.1% 184
1001-5000 163 134 26.9% 18 11.0% 3 1.8% 108.67
5001-10,000 205 149 21.9% 15 7.3% 1 0.5% 410
10,001+ 319 153 13.1% 15 4.7% 1 0.3% 638

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