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How Boxever used SoPro campaigns to drive sales without building out internal business development teams

Website

Company profile

Location:

Dublin HQ

Product/Service:

Enterprise Software Platform

Deal cycle:

18-24 months

Target profile

Location:

UK, Europe, UAE & US

Company size:

Mid to large

Role/Function:

Senior leadership roles in marketing and tech

How Boxever used sopro's targeted personalisation to deliver new leads

Headline Results

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£106 cost per lead
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2% lead rate
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6% response rate
logo-coral
£106 cost per lead 2% lead rate 6% response rate

Company description

Boxever unleashes the power of data to drive smarter, more efficient marketing.

In a world where customer experience is the new battleground for brands, personalisation is at the front line. They’re at hand to help you put your customers at the centre of your business.

Their Customer Intelligence Cloud connects all your customer, product and operational data to enable true 1:1 personalisation. It acts as the ‘brain’ at the centre of your marketing technology ecosystem, forming a holistic view of each of your customers and making smart decisions about what should happen next – in real time.

Acquisition. Conversion. Retention. Loyalty. Efficiency. Costs. Whatever the strategic objective, some of the world’s leading brands, marketing and IT professionals have relied Boxever since 2011.

Objectives

Develop interest in the Boxever brand and products.

The first stage would be to arrange an initial introductory meeting for the sales team.

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Retail 2067 1434 18.3% 108 5.2% 35 1.7% 118.1
Insurance 1876 1305 19.7% 94 5.0% 21 1.1% 178.7
Banking 1722 1594 25.4% 99 5.7% 31 1.8% 111.1
Gambling & Casinos 1276 1235 26.4% 89 7.0% 32 2.5% 79.75
Consumer Goods 1238 810 18.3% 89 7.2% 31 2.5% 79.87
Internet 1025 1392 37.3% 51 5.0% 19 1.9% 107.9
Telecommunications 953 1116 31.9% 56 5.9% 20 2.1% 95.3
Apparel & Fashion 835 763 24.1% 37 4.4% 11 1.3% 151.8
Financial Services 820 506 21.2% 47 5.7% 12 1.5% 136.7

 

Company Size Prospects Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
201-500 2530 2515 28.2% 205 8.1% 70 2.8% 72.29
501-1000 2238 2229 27.9% 185 8.3% 56 2.5% 79.93
1001-5000 4191 3503 22.7% 222 5.3% 66 1.6% 127
5001-10,000 1737 1537 24.2% 95 5.5% 40 2.3% 86.85
10,001+ 3724 2508 19.0% 129 3.5% 40 1.1% 186.2

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