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How ADIMUS used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

/

Deal cycle:

/

Target profile

Location:

Dubai, Singapore, Hong Kong, Thailand, UK

Company size:

1+

Role/Function:

/

How Adimus used sopro to inject fresh leads into the business without a dedicated sales team

Adimus do not have a dedicated sales function but were keen to generate new business. Internal teams do not have the capacity to reach out to the potential market, so they turned to sopro. Prospects appear to be contacted by a financial advisor, then expert teams at Adimus seamlessly continue conversations with interested parties.

Headline Results

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£35 cost per lead
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6% lead rate
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15% response rate
logo-coral
£35 cost per lead 6% lead rate 15% response rate

Company description

Adimus provides asset managers with a professional, dedicated and experienced marketing and distribution team. Their extensive experience of investment distribution combined with our strong relationships with professional intermediaries, ensure we can provide value-added capital raising services

Adimus aims to identify and engage with senior roles within Financial Services Investment Management and Investment banking

Objectives

  • To promote the company among financial advisers and finance institutions
  • To drive market exposure through engagement and dialogue with interested prospects
  • Encourage prospects to become partners

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
1-10 94 57.45% 27 50.00% 12 12.77% £16
11-50 305 59.34 % 84 46.41% 40 13.11% £15
51-200 415 52.53% 68 31.19% 37 8.92% £22
201-500 300 53.33% 63 39.38% 26 8.67% £23
501-1000 273 60.81% 39 23.49% 16 5.86% £34
1001-5000 395 52.66% 68 32.69% 31 7.85% £25
5001-10,000 57 45.61% 8 30.77% 5 8.77% £23
10,001+ 436 46.79% 36 17.65% 15 3.44% £58

 

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