UK, South Africa, Singapore, UAE, Hong Kong, Australia, New Zealand, Sweden, Denmark, Norway, Netherlands
Company size:
51+
Role/Function:
/
How Abintegro scaled up their outreach with Sopro to boost sales in various key markets
Abintegro wanted to boost their sales in various markets, whilst using their own sales team. By engaging with sopro, they were able to scale up their outreach and target key areas with specific messaging.
Headline Results
£35cost per lead
6%lead rate
15%response rate
£35cost per lead6%lead rate15%response rate
Company description
ABINTEGRO provides businesses with engaging online technology & e-learning content for career management & transition. Hundreds of academic institutions, careers firms and businesses of all shapes and sizes use Abintegro to support the employability and career development needs of their people
Objectives
Digitize the process to make it accessible to all employees.
Addresses common issue of lack of career development opportunities, making them visible to all members of staff.
Improve Retention and motivation of staff, enabling employers to demonstrate internal mobility
Encourages employee engagement – providing a strong employee benefit.
Ensure students are ready and employable
Campaign performance breakdown
Company Size
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
Myself Only
8
37.50%
0
0.00%
0
0.00%
NA
1-10
9
66.67%
1
16.67%
0
0.00 %
NA
11-50
66
40.91%
7
25.93%
4
6.06%
£ 33
51-200
252
42.86%
44
40.74%
21
8.33%
£ 24
201-500
1536
43.03%
278
42.06%
102
6.64%
£ 30
501-1000
1103
44.51%
214
43.59%
88
7.98%
£ 25
1001-5000
1642
40.13%
260
39.46%
103
6.27 %
£ 32
5001-10,000
481
34.30%
66
40.00%
22
4.57%
£ 44
10,001+
1360
37.72%
127
24.76%
26
1.91%
£ 105
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