How ABINTEGRO used SoPro campaigns to drive sales without building out internal business development teams
Website
www.abintegro.comCompany profile
Location:
UK
Product/Service:
Learning & Development Platform
Deal cycle:
/
Target profile
Location:
UK, South Africa, Singapore, UAE, Hong Kong, Australia, New Zealand, Sweden, Denmark, Norway, Netherlands
Company size:
51+
Role/Function:
/
How Abintegro scaled up their outreach with Sopro to boost sales in various key markets
Abintegro wanted to boost their sales in various markets, whilst using their own sales team. By engaging with sopro, they were able to scale up their outreach and target key areas with specific messaging.
Headline results
$56
cost per lead
6%
lead rate
15%
response rate
£35
cost per lead
6%
lead rate
15%
response rate
Company description
ABINTEGRO provides businesses with engaging online technology & e-learning content for career management & transition. Hundreds of academic institutions, careers firms and businesses of all shapes and sizes use Abintegro to support the employability and career development needs of their people
Objectives
- Digitize the process to make it accessible to all employees.
- Addresses common issue of lack of career development opportunities, making them visible to all members of staff.
- Improve Retention and motivation of staff, enabling employers to demonstrate internal mobility
- Encourages employee engagement – providing a strong employee benefit.
- Ensure students are ready and employable
Campaign performance breakdown
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1688 Meridian Ave Ste 700, Miami Beach, FL 33139, Sopro LLC
