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How ABINTEGRO used SoPro campaigns to drive sales without building out internal business development teams

Company profile

Location:

UK

Product/Service:

Learning & Development Platform

Deal cycle:

/

Target profile

Location:

UK, South Africa, Singapore, UAE, Hong Kong, Australia, New Zealand, Sweden, Denmark, Norway, Netherlands

Company size:

51+

Role/Function:

/

How Abintegro scaled up their outreach with sopro to boost sales in various key markets

Abintegro wanted to boost their sales in various markets, whilst using their own sales team. By engaging with sopro, they were able to scale up their outreach and target key areas with specific messaging.

Headline Results

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£35 cost per lead
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6% lead rate
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15% response rate
logo-coral
£35 cost per lead 6% lead rate 15% response rate

Company description

ABINTEGRO provides businesses with engaging online technology & e-learning content for career management & transition. Hundreds of academic institutions, careers firms and businesses of all shapes and sizes use Abintegro to support the employability and career development needs of their people

Objectives

  • Digitize the process to make it accessible to all employees.
  • Addresses common issue of lack of career development opportunities, making them visible to all members of staff.
  • Improve Retention and motivation of staff, enabling employers to demonstrate internal mobility
  • Encourages employee engagement – providing a strong employee benefit.
  • Ensure students are ready and employable

Campaign performance breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Myself Only 8 37.50% 0 0.00% 0 0.00% NA
1-10 9 66.67% 1 16.67% 0 0.00 % NA
11-50 66 40.91% 7 25.93% 4 6.06% £ 33
51-200 252 42.86% 44 40.74% 21 8.33% £ 24
201-500 1536 43.03% 278 42.06% 102 6.64% £ 30
501-1000 1103 44.51% 214 43.59% 88 7.98% £ 25
1001-5000 1642 40.13% 260 39.46% 103 6.27 % £ 32
5001-10,000 481 34.30% 66 40.00% 22 4.57% £ 44
10,001+ 1360 37.72% 127 24.76% 26 1.91% £ 105

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