Email content

5 minutes

July 28, 2023

How to sign off a sales email

Why a good closing line is important for sales emails, what makes a good sign off, and examples of great closers that get responses.
Prospecting

7 minutes

July 12, 2023

A wild west of prospecting: The 12 pitfalls of mass email

We reveal the top 12 dangers of high-volume, low-quality emails, and why you should be careful about picking your prospecting partner.
Cold email

22 minutes

July 6, 2023

Email personalisation: examples, strategies, tactics, and expert advice on getting it right

Follow the strategies, examples, and expert advice in our guide to email personalisation in cold emails to keep your pipeline and prospects hot.
B2B sales

13 minutes

May 30, 2023

How to avoid spam filters: getting your sales emails into inboxes

Avoiding spam filters and getting your emails to inbox is vital to successful email marketing and prospecting. We explain how its done.
LinkedIn prospecting

7 minutes

April 27, 2023

LinkedIn Sales Navigator: a beginner’s guide

Our beginner's LinkedIn Sales Navigator guide walks you through everything you need to know to get started with LinkedIn prospecting.
Outreach

7 minutes

March 16, 2023

Cold prospecting: how to approach prospects

Cold prospecting is an essential part of any sales process. But you need to know how to approach cold prospects in the right way.
Prospecting

7 minutes

March 9, 2023

Sopro’s B2B prospecting service: How does it work?

Looking to outsource your B2B lead generation? Here’s how Sopro's prospecting service can get you more sales-ready B2B leads.
Prospecting

17 minutes

February 2, 2023

The ultimate guide to sales prospecting

A deep-dive into sales prospecting. All the methods, tools, and strategies, along with an actionable outreach plan to engage new prospects.
Prospecting

5 minutes

December 9, 2022

Hard work vs best work: how to utilise your time to sell more

If your sales team is working hard every single day to make a sale doesn't that mean your business will be successful? Not always.
Prospecting etiquette - sopro
Prospecting

5 minutes

August 30, 2022

Prospecting etiquette: 5 rules for being the perfect inbox guest

Writing a cold outreach email can feel like a daunting task. Here’s our top rules for minding your Ps and Qs when prospecting new customers.
Prospecting

8 minutes

August 25, 2022

Prospecting new business: How and why to pitch to start-ups

Start-ups could easily be last on your prospecting list. But here's why start-ups could be your ideal customers and how to prospect to them.
Prospecting

5 minutes

August 18, 2022

Are my open rates a lie?: False opens in Gmail

We've recently discovered that your email campaign open rate might be inflated. Find out why and what you can about it in our latest blog.