B2B sales

13 minutes

May 30, 2023

How to avoid spam filters: getting your sales emails into inboxes

Avoiding spam filters and getting your emails to inbox is vital to successful email marketing and prospecting. We explain how its done.
LinkedIn prospecting

7 minutes

April 27, 2023

LinkedIn Sales Navigator: a beginner’s guide

Our beginner's LinkedIn Sales Navigator guide walks you through everything you need to know to get started with LinkedIn prospecting.
Outreach

7 minutes

March 16, 2023

Cold prospecting: how to approach prospects

Cold prospecting is an essential part of any sales process. But you need to know how to approach cold prospects in the right way.
Prospecting

7 minutes

March 9, 2023

Sopro’s B2B prospecting service: How does it work?

Looking to outsource your B2B lead generation? Here’s how Sopro's prospecting service can get you more sales-ready B2B leads.
Prospecting

17 minutes

February 2, 2023

The ultimate guide to sales prospecting

A deep-dive into sales prospecting. All the methods, tools, and strategies, along with an actionable outreach plan to engage new prospects.
Prospecting

5 minutes

December 9, 2022

Hard work vs best work: how to utilise your time to sell more

If your sales team is working hard every single day to make a sale doesn't that mean your business will be successful? Not always.
Prospecting etiquette - sopro
Prospecting

5 minutes

August 30, 2022

Prospecting etiquette: 5 rules for being the perfect inbox guest

Writing a cold outreach email can feel like a daunting task. Here’s our top rules for minding your Ps and Qs when prospecting new customers.
Prospecting

8 minutes

August 25, 2022

Prospecting new business: How and why to pitch to start-ups

Start-ups could easily be last on your prospecting list. But here's why start-ups could be your ideal customers and how to prospect to them.
Prospecting

5 minutes

August 18, 2022

Are my open rates a lie?: False opens in Gmail

We've recently discovered that your email campaign open rate might be inflated. Find out why and what you can about it in our latest blog.
ABM

7 minutes

June 15, 2022

The beginner’s guide to account-based prospecting

Account-based prospecting can supercharge your B2B sales strategy to devastating effect. Discover how to get started with this guide.
Prospecting

5 minutes

June 1, 2022

B2B Facebook prospecting: Cut your social CPL in half

Our quick guide to B2B Facebook prospecting, including a little known tip that can halve your social media cost per lead.
Email content

6 minutes

March 1, 2022

How we make sure your prospecting emails get opened

Discover how to benchmark, analyse, and improve every aspect of your prospecting campaign using our data.