Lead generation

14 minutes

May 12, 2021

How to outsource lead generation successfully

Explore how to outsource lead generation successfully, including the pros and cons of doing so, and the questions to ask prospective lead generation agencies.

B2B marketing

8 minutes

April 30, 2021

How to use EDM marketing campaigns to boost leads

EDM marketing campaigns can boost effectiveness by taking a multi-touchpoint approach, repeatedly meeting the customer where they are.

B2B audience

8 minutes

March 26, 2021

How to create a B2B ideal customer profile

Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.

A/B split testing emails, everything you need to know
B2B marketing

20 minutes

March 17, 2021

A/B split testing emails: Everything you need to know

Split testing email elements leads to continual improvement. But what elements can you test? We run through 15 examples for AB testing emails

Cold email

7 minutes

February 12, 2021

Cold email copywriting: 8 mistakes to avoid

How do you get more leads from prospecting? Our guide to cold email copywriting urges you to drop the jargon, along with eight other tips.

B2B marketing

7 minutes

February 10, 2021

27 free marketing tools to build a powerful B2B toolkit

You dont need to spend a fortune to get insights. Our list of free marketing tools will help you develop your own B2B toolkit for free.