desert island
March 24, 2021

Five ways to instantly improve your prospecting results

Kit Smith

We cover five practical actions you can take today to instantly improve your prospecting results, from research to sales team.

Prospecting
split testing emails header
March 17, 2021

Split testing emails: 15 email elements to test

Kit Smith

Split testing email elements leads to continual improvement. But what elements can you test? We run through 15 examples for AB testing emails

B2B marketing Email marketing
February 19, 2021

Inbound vs outbound marketing: What’s best for B2B?

Kit Smith

Inbound vs outbound marketing: which is best for B2B businesses? It depends on all sorts and (SPOILER) some brands may want to embrace both.

B2B marketing Outbound marketing
February 12, 2021

Cold email copywriting: 8 mistakes to avoid

Kit Smith

How do you get more leads from prospecting? Our guide to cold email copywriting urges you to drop the jargon, along with eight other tips.

Cold email Email content +1
February 10, 2021

27 free marketing tools to build a powerful B2B toolkit

Kit Smith

You dont need to spend a fortune to get insights. Our list of free marketing tools will help you develop your own B2B toolkit for free.

B2B marketing
February 5, 2021

LinkedIn connection requests: how to grow your network

Kit Smith

Want to know how to grow your network? Our guide to LinkedIn connection requests covers everything you need to know and provides a template.

B2B marketing LinkedIn marketing