B2B audience

8 minutes

March 26, 2021

How to create a B2B ideal customer profile

Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.

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B2B marketing

8 minutes

March 17, 2021

Split testing emails: 15 email elements to test

Split testing email elements leads to continual improvement. But what elements can you test? We run through 15 examples for AB testing emails

Cold email

6 minutes

February 12, 2021

Cold email copywriting: 8 mistakes to avoid

How do you get more leads from prospecting? Our guide to cold email copywriting urges you to drop the jargon, along with eight other tips.

B2B marketing

7 minutes

February 10, 2021

27 free marketing tools to build a powerful B2B toolkit

You dont need to spend a fortune to get insights. Our list of free marketing tools will help you develop your own B2B toolkit for free.

B2B audience

8 minutes

January 25, 2021

How to create accurate B2B buyer personas (and why you should!)

Creating B2B buyer personas can help you connect with the people that matter to your business. Find out how in this post.

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Email content

7 minutes

January 20, 2021

Sales email Call to Actions: How to write email CTAs

Trying to write the perfect sales email call to action for your prospecting campagin? We've written 14 million CTAs. This post reveals all!