How to create a B2B ideal customer profile
Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.
Five ways to instantly improve your prospecting results
We cover five practical actions you can take today to instantly improve your prospecting results, from research to sales team.
Split testing emails: 15 email elements to test
Split testing email elements leads to continual improvement. But what elements can you test? We run through 15 examples for AB testing emails
Cold email copywriting: 8 mistakes to avoid
How do you get more leads from prospecting? Our guide to cold email copywriting urges you to drop the jargon, along with eight other tips.
27 free marketing tools to build a powerful B2B toolkit
You dont need to spend a fortune to get insights. Our list of free marketing tools will help you develop your own B2B toolkit for free.
How to create accurate B2B buyer personas (and why you should!)
Creating B2B buyer personas can help you connect with the people that matter to your business. Find out how in this post.
