Lead generation

9 minutes

May 12, 2021

How to outsource lead generation successfully

If you are outsourcing lead generation, there are plenty of advantages, but plenty of dangers. Discover how external teams can help and harm.

B2B marketing

8 minutes

April 30, 2021

How to use EDM marketing campaigns to boost leads

EDM marketing campaigns can boost effectiveness by taking a multi-touchpoint approach, repeatedly meeting the customer where they are.

B2B audience

8 minutes

March 26, 2021

How to create a B2B ideal customer profile

Creating an ideal customer profile for your B2B business can focus marketing, increase sales, and reduce churn. Here's how to create one.

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Prospecting

7 minutes

March 24, 2021

Five ways to instantly improve your prospecting results

We cover five practical actions you can take today to instantly improve your prospecting results, from research to sales team.

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B2B marketing

8 minutes

March 17, 2021

Split testing emails: 15 email elements to test

Split testing email elements leads to continual improvement. But what elements can you test? We run through 15 examples for AB testing emails

Cold email

6 minutes

February 12, 2021

Cold email copywriting: 8 mistakes to avoid

How do you get more leads from prospecting? Our guide to cold email copywriting urges you to drop the jargon, along with eight other tips.