News and awards

3 minutes

June 21, 2022

Another Sopro birthday: Lucky number seven!

Sopro is turning seven! We take a look back at our humble origins and the numbers behind this momentous milestone.

ABM

7 minutes

June 15, 2022

The beginner’s guide to account-based prospecting

Account-based prospecting can supercharge your B2B sales strategy to devastating effect. Discover how to get started with this guide.

B2B marketing

6 minutes

June 9, 2022

8 ways to generate more leads from your webinars

We reveal the eight steps to take to ensure you generate more leads from your webinars, from storytelling to keeping things interactive.

CPL

5 minutes

February 3, 2022

Which marketing channel is the best performing?

Discover which marketing channel drives the most leads, has a low CPA and the highest ROI. Our survey of B2B buyers and marketers reveals all.

Business growth

4 minutes

January 14, 2022

Why Sopro will top the Glassdoor Best Place to Work in 2024!

Sopro's Glassdoor score is higher than the companies that have been named in the Best Places to Work rundown. We couldn't be prouder.

B2B data

5 minutes

July 23, 2021

The seven benefits of a B2B data-driven marketing strategy

Implementing a data-driven marketing strategy means being obsessed with data, but in return you get a world of benefits.