Prospecting

7 minutes

July 12, 2023

A wild west of prospecting: The 12 pitfalls of mass email

We reveal the top 12 dangers of high-volume, low-quality emails, and why you should be careful about picking your prospecting partner.

Prospecting

17 minutes

February 2, 2023

The ultimate guide to sales prospecting

A deep-dive into sales prospecting. All the methods, tools, and strategies, along with an actionable outreach plan to engage new prospects.

News and awards

3 minutes

June 21, 2022

Another Sopro birthday: Lucky number seven!

Sopro is turning seven! We take a look back at our humble origins and the numbers behind this momentous milestone.

ABM

7 minutes

June 15, 2022

The beginner’s guide to account-based prospecting

Account-based prospecting can supercharge your B2B sales strategy to devastating effect. Discover how to get started with this guide.

B2B marketing

6 minutes

June 9, 2022

8 ways to generate more leads from your webinars

We reveal the eight steps to take to ensure you generate more leads from your webinars, from storytelling to keeping things interactive.

CPL

5 minutes

February 3, 2022

Which marketing channel is the best performing?

Discover which marketing channel drives the most leads, has a low CPA and the highest ROI. Our survey of B2B buyers and marketers reveals all.