July 12, 2023

A wild west of prospecting: The 12 pitfalls of mass email

Kit Smith

We reveal the top 12 dangers of high-volume, low-quality emails, and why you should be careful about picking your prospecting partner.

Prospecting
February 2, 2023

The ultimate guide to sales prospecting

Kit Smith

A deep-dive into sales prospecting. All the methods, tools, and strategies, along with an actionable outreach plan to engage new prospects.

Prospecting
June 21, 2022

Another Sopro birthday: Lucky number seven!

Kit Smith

Sopro is turning seven! We take a look back at our humble origins and the numbers behind this momentous milestone.

News and awards
June 15, 2022

The beginner’s guide to account-based prospecting

Kit Smith

Account-based prospecting can supercharge your B2B sales strategy to devastating effect. Discover how to get started with this guide.

ABM Prospecting
June 9, 2022

8 ways to generate more leads from your webinars

Kit Smith

We reveal the eight steps to take to ensure you generate more leads from your webinars, from storytelling to keeping things interactive.

B2B marketing
April 1, 2022

Intelligent prospecting: Ten strategies to increase your sales

Kit Smith

Intelligent prospecting uses smart techniques to boost results. Discover ten strategies in this guide to boosting your sales outreach.

Prospecting