Cold email

13 minutes

March 22, 2024

Funny cold emails: Easy templates for better prospecting

Adding humour to your outreach emails can be more effective at connecting with prospects. Read our guide to funny cold emails, with examples.

Email lead generation

17 minutes

February 20, 2024

Email marketing for B2B lead generation: 23 strategies to win more business

Explore top email marketing strategies for B2B lead generation and 6 additional tips to support your email lead generation efforts and fill your sales pipeline.

News and awards

2 minutes

January 17, 2024

Introducing The State of Prospecting 2024

It's here! Over eight years of expertise, and tons of data, have a read of our most in-depth report yet - The State of Prospecting 2024.

Email content

7 minutes

November 30, 2023

New rules in school: Google and Yahoo are teaming up to reduce spam

Stay up to date with the latest Google product updates. New changes in 2024 are affecting bulk email senders and cracking down on spam.

British Business Association Macedonia launch at the Sopro offices in Skopje
News and awards

3 minutes

September 28, 2023

Sopro hosts British Business Association launch

Sopro hosts the launch of the British Business Association (BBA) in Macedonia. The BBA promotes trade relations between the two countries.

Prospecting

7 minutes

July 12, 2023

A wild west of prospecting: The 12 pitfalls of mass email

We reveal the top 12 dangers of high-volume, low-quality emails, and why you should be careful about picking your prospecting partner.