Email content

7 minutes

November 30, 2023

New rules in school: Google and Yahoo are teaming up to reduce spam

Stay up to date with the latest Google product updates. New changes in 2024 are affecting bulk email senders and cracking down on spam.

British Business Association Macedonia launch at the Sopro offices in Skopje
News and awards

3 minutes

September 28, 2023

Sopro hosts British Business Association launch

Sopro hosts the launch of the British Business Association (BBA) in Macedonia. The BBA promotes trade relations between the two countries.

Prospecting

5 minutes

August 17, 2023

Sales action heroes: 7 reasons SMEs should outsource B2B prospecting

Be an SME action hero while your trusted sidekicks handle the grunt work. Here's why you should outsource your B2B prospecting.

Prospecting

7 minutes

July 12, 2023

A wild west of prospecting: The 12 pitfalls of mass email

We reveal the top 12 dangers of high-volume, low-quality emails, and why you should be careful about picking your prospecting partner.

Prospecting

17 minutes

February 2, 2023

The ultimate guide to sales prospecting

A deep-dive into sales prospecting. All the methods, tools, and strategies, along with an actionable outreach plan to engage new prospects.

News and awards

3 minutes

June 21, 2022

Another Sopro birthday: Lucky number seven!

Sopro is turning seven! We take a look back at our humble origins and the numbers behind this momentous milestone.