November 30, 2023

New rules in school: Google and Yahoo are teaming up to reduce spam

Kit Smith

Stay up to date with the latest Google product updates. New changes in 2024 are affecting bulk email senders and cracking down on spam.

Email marketing News and awards
October 4, 2023

The ultimate guide to navigating B2B sales with multiple buyers

Kit Smith

Our guide to navigating the complex world of B2B sales with multiple buyers. Discover strategies to engage stakeholders and close deals.

B2B sales Optimising the sales process
British Business Association Macedonia launch at the Sopro offices in Skopje
September 28, 2023

Sopro hosts British Business Association launch

Kit Smith

Sopro hosts the launch of the British Business Association (BBA) in Macedonia. The BBA promotes trade relations between the two countries.

News and awards
August 17, 2023

Sales action heroes: 7 reasons SMEs should outsource B2B prospecting

Kit Smith

Be an SME action hero while your trusted sidekicks handle the grunt work. Here's why you should outsource your B2B prospecting.

July 12, 2023

A wild west of prospecting: The 12 pitfalls of mass email

Kit Smith

We reveal the top 12 dangers of high-volume, low-quality emails, and why you should be careful about picking your prospecting partner.

February 2, 2023

The ultimate guide to sales prospecting

Kit Smith

A deep-dive into sales prospecting. All the methods, tools, and strategies, along with an actionable outreach plan to engage new prospects.