B2B audience

8 minutes

January 25, 2021

How to create accurate B2B buyer personas (and why you should!)

Creating B2B buyer personas can help you connect with the people that matter to your business. Find out how in this post.

call to action header
Email content

8 minutes

January 20, 2021

Sales email Call to Actions: How to write email CTAs

Trying to write the perfect sales email call to action for your prospecting campagin? We've written 14 million CTAs. This post reveals all!

B2B marketing

28 minutes

November 20, 2020

43 B2B email marketing statistics and trends

Discover the latest 2025 email marketing statistics, trends, and ROI benchmarks. Compare open rates, click-throughs, and conversion averages by industry.

How to write prospecting emails
Email content

6 minutes

November 16, 2020

How to write prospecting emails

Want to write prospecting emails that convert? The key may be brevity. In this post we examine why shorter emails work and how to write them.

One red tulip in a field of yellows, demonstarting that authentic prospecting is about connecting to the individual
Prospecting

6 minutes

October 16, 2020

How authenticity can maximize your prospecting results

Authentic prospecting emails are certain to drive results - but how to you achieve being genuine when you're email thousands? We reveal all.

Best time to send emails

5 minutes

October 13, 2020

The best time to send prospecting emails to pharmaceutical companies

Want to know the best time to send prospecting emails to pharmaceutical companies? We've analyzed 2.5 million emails to reveal the results!