Prime Fulfilment

Prime Fulfilment is an experienced fulfilment, mailing and distribution house specializing in pick and pack services with a particular expertise in finishing work

Objectives

The purpose of this campaign is to identify and engage with senior stakeholders in the UK, introduce Prime’s brand and proposition and invite the prospect onto a call to discuss further.

Company Profile

Location: UK

Product/Service: Logistics/storage

Deal Cycle: 6 months

Target Profile

Location: UK

Company Size: 1-50

Role/Function: Senior leadership suit and logistics roles

Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign stats

Sector	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
Apparel & Fashion	422	36.22%	76	18.00%	30	7.11%	£28.20
Consumer Goods	393	34.66%	95	24.17%	43	10.94%	£18.37
Consumer Services	269	40.57%	39	14.49%	10	3.72%	£54.00
Business Supplies & Equipment	127	27.39%	13	10.23%	2	1.57%%	£127.00
Construction	113	26.57%	11	9.73%	3	2.65%	£76.00
Logistics & Supply Chain	110	28.45%	17	15.45%	11	10%	£20.00
Packaging & Containers	90	25.26%	16	17.77%	4	4.44%	£45.00
Pharmaceuticals	85	20.67%	7	8.23%	0	0%	£0.00
Computer Software	68	37.02%	6	8.82%	2	2.94%	£68.00
Information Technology & Services	64	31.03%	5	7.81%	2	3.13%	£65.00

	Prospects	Open Rate %	Response	Response %	Leads	Leads %	Cost per lead
1-10	1025	38.65%	188	18.34%	78	7.61%	£26.33
11-50	1187	29.22%	165	13.90%	54	4.55%	£44.07