James Mills

Senior Client Director, SoPro

It was great working with such a big brand and we certainly leveraged this for the campaign, driving some excellent results, generating leads at an average of under £40. The team at Kelly were fantastic to work with and I look forward to many more campaigns to come!

Kelly Services

Company Profile

Location: UK
Product/Service: Staffing and recruitment
Deal Cycle: 2 weeks – 6 months

Target Profile

Location: UK & Ireland
Company Size: 51+
Role/Function: Senior HR and Talent roles

Company Description
  • Kelly founded the temporary staffing industry in 1946, and has maintained a leadership position through the years based on a valuable premise: we invest in people. Today that focus benefits our customers wherever they operate around the globe—in a growing number of specialized fields.
  • The focus of this campaign is KS project and life science offerings. Life science operates on a contingent recruitment model. The project offering is a hybrid model, focusing on supporting internal recruitment teams with the more tricky roles to source – roles in high demand; niche roles; high volumes, expansions into different territories etc. It’s a partnership approach, with assistance/expertise offered around mapping local talent for geo expansions etc.
Objectives
  • The purpose of this campaign is to identify and engage with senior stakeholders – introduce the KS proposition and invite the prospect onto a qualifying call before progressing the conversation.
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Pharmaceuticals 983 37.03% 187 19.02% 49 4.98% £40.12
Hospital & Health Care 704 34.52% 135 19.18% 38 5.40% £37.05
Biotechnology 320 40.94% 57 17.81% 13 4.06% £49.38
Medical Devices 261 34.48% 49 18.77% 12 4.60% £43.50
Research 254 36.22% 47 18.50% 13 5.12% £39.08

 

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
51 – 200 360 38.33% 88 24.44% 17 4.72% £42.35
201 – 500 271 38.01% 61 22.51% 17 6.27% £32
501 – 1000 224 32.14% 42 18.75% 10 4.46% £44.8
1001 – 5000 384 33.33% 77 20.05% 28 7.29% £27.43
5001 – 10000 302 43.71% 58 19.21% 14 4.64% £43.14
10001+ 947 34.74% 137 14.47% 35 3.70% £54.11