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EXONAR

Company Profile

Location: UK – Newbury, Berkshire
Product/Service: Information Technology and Services Platform
Typical Deal Value: /
Deal Cycle: /

Target Profile

Location: UK – All

Industries: Various

Company Size: 50FTE – 10,000FTE

Role/Function: CIO, COO, Risk roles, Information, Data roles

Company Description

Exonar solves a problem common to all organisations and their senior information owners, “I just don’t know what I’ve got”. Exonar maps and understands organisations’ information, from databases to documents – instantly and at scale. Exonar uses machine learning to understand what’s important, where it is and who has access to it.

Exonar identifies documents containing passwords, customer and confidential information enabling successful governance, risk management, document retention, cyber security and compliance with forthcoming regulations such as GDPR – with ease. They enable organisations to better organise their information, removing risk and making it more productive and secure.

Objectives
  • Generate engagement to do a customer interview (meeting or telephone call) to establish the day to day challenges faced in document and data management in organizations.
  • Establish what the challenges are and therefore what Exonar product / market fit is.
  • Promote the Exonar brand within Information Management community and build a contact list of key decision makers.
Headline Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign Performance Breakdown

Here's how the campaign performed across each of the industry verticals and company size brackets in scope.

Prospects Open Rate % Response Response % Leads Leads % Cost per lead
# Employees 2331 53.54% 402 32.21% 188 8.07% 25£
1-10 94 57.45% 27 50.00% 12 12.77% 16£
11-50 305 59.34 % 84 46.41% 40 13.11% 15£
51-200 415 52.53% 68 31.19% 37 8.92% 22£
201-500 300 53.33% 63 39.38% 26 8.67% 23£
501-1000 273 60.81% 39 23.49% 16 5.86% 34£
1001-5000 395 52.66% 68 32.69% 31 7.85% 25£
5001-10,000 57 45.61% 8 30.77% 5 8.77% 23£
10,001+ 436 46.79% 36 17.65% 15 3.44% 58£