Cohaesus

Cohaesus builds and improves digital products and services for forward thinking clients. They offer a wide range of services include digital architecture, platform strategy, customer experience, CX and UX, design and build, IOT, AI, and E-Commerce. They talk about the why, looking at why their suggestions are needed in the business and how their digital can work better. The team sets them apart from their competition, they are not typical consultants but free thinkers who give a better ability to find answers.

Objectives

Cohaesus want to generate an executive briefing from the introduction.

Company Profile

Location:  UK
Product/Service: Peer-to-peer networking
Deal Cycle:  3-9 months

Target Profile

Location: UK
Company Size: SME and Enterprise
Role/Function: Senior Finance, Marketing, Digital, Ecommerce, Product, Communications & HR roles

Results

PROSPECTS ENGAGED

OPEN RATE

RESPONSES

LEADS

COST PER LEAD

Campaign stats
Sector Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
Marketing and Advertising 5130 5278 29.6% 834 16.3% 215 4.2% 47.72
Financial Services 2211 2116 26.4% 232 10.5% 45 2.0% 98.27
Internet 1085 1221 29.8% 76 7.0% 19 1.8% 114.21
Information Technology and Services 788 742 25.7% 75 9.5% 15 1.9% 105.07
Public Relations and Communications 751 781 32.3% 161 21.4% 34 4.5% 44.18
Retail 732 561 20.9% 62 8.5% 17 2.3% 86.12
Investment Management 621 591 27.0% 81 13.0% 19 3.1% 65.37
Publishing 615 545 26.2% 69 11.2% 18 2.9% 68.33
Telecommunications 565 594 29.5% 50 8.8% 14 2.5% 80.71
Computer Software 538 501 25.1% 47 8.7% 11 2.0% 97.82

 

# Employees Prospects Engaged Opened Opened % Responses Response % Leads Lead Rate % Cost Per Lead
1-10 employees 1402 1997 39.7% 337 24.0% 72 5.1% 38.94
11-50 employees 4198 4794 32.1% 700 16.7% 166 4.0% 50.58
51-200 employees 5676 5736 28.5% 855 15.1% 213 3.8% 53.3
201-500 employees 3418 3105 26.0% 441 12.9% 100 2.9% 68.36
501-1000 employees 3091 2786 25.1% 374 12.1% 103 3.3% 60.02
1001-5000 employees 4786 3746 22.0% 497 10.4% 129 2.7% 74.2
5001-10,000 employees 1254 903 20.0% 140 11.2% 38 3.0% 66
10,001+ employees 2158 1696 22.2% 136 6.3% 32 1.5% 134.88