How Vistage used SoPro campaigns to drive sales without building out internal business development teams
Website
https://vistage.com/Company profile
Location:
USA
Product/Service:
Professional Training & Coaching solutions
Deal cycle:
/
Target profile
Location:
USA
Company size:
51+
Role/Function:
MDs, CEOs, etc
How Vistage used Sopro to connect with hard to reach CEOs
Headline results
Company description
Vistage are a leading executive coaching organization, with over 60 years experience in the field. Vistage member companies grow 2.2 times faster than the average SME US business
Objectives
Vistage uses Sopro to source their ideal customers, who can be hard to reach with other channels due to their senior positions.
Their Sopro team engage prospects with a series of personalised emails. Positive replies are delivered to Vistage, so they can pick up the conversations and begin sales conversations.
Our solution
Vistage connect CEOs and MDs to share expertise and collaborate. These high-ranking individuals can be hard to reach with other methods, but prospecting delivers one to one introductions right to their inbox.
Our results
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