Location:
UK
Product/Service:
LLamasoft solutions enable companies across a wide range of industries to model, optimise and simulate their supply chain network, leading to major improvements in cost, service, sustainability and risk mitigation
Deal cycle:
6 - 12 months
Location:
UK, Ireland, Netherlands, France Spain and Italy
Company size:
500 - 10,000 FTE
Role/Function:
LLamasoft is a leader in supply chain excellence and innovation, advancing technology focused on continuous improvement of enterprise supply chains for the world’s largest organisations. Their powerful supply chain design and optimisation software helps companies to cost-effectively meet customer needs in a changing world.
Identify and engage with senior roles in logistics and supply chain, introduce the Llamasoft brand and proposition and invite prospects onto a qualifying phone call.
Here's how the campaign performed across each of the industry verticals and company size brackets in scope.
Sector | Prospects | Opened | Opened % | Responses | Response % | Leads | Lead Rate % | Cost Per Lead |
Retail | 760 | 452 | 28% | 63 | 8% | 9 | 1% | £168.89 |
Food & Beverages | 501 | 201 | 21% | 41 | 8% | 14 | 3% | £71.57 |
Oil & Energy | 367 | 152 | 15% | 25 | 7% | 12 | 3% | £61.17 |
Food Production | 321 | 148 | 23% | 34 | 11% | 12 | 4% | £53.50 |
Pharmaceuticals | 321 | 205 | 22% | 25 | 8% | 7 | 2% | £91.71 |
Apparel & Fashion | 174 | 105 | 23% | 20 | 11% | 7 | 4% | £49.71 |
Automotive | 167 | 151 | 31% | 26 | 16% | 12 | 7% | £27.83 |
Consumer Goods | 167 | 119 | 31% | 19 | 11% | 8 | 5% | £41.75 |
Transportation/Trucking/Railroad | 91 | 77 | 28% | 6 | 7% | 2 | 2% | £91.00 |
Luxury Goods & Jewellery | 86 | 59 | 23% | 10 | 12% | 4 | 5% | £43.00 |
Company Size | Prospects | Opened | Opened % | Responses | Response % | Leads | Lead Rate % | Cost Per Lead |
501-1000 | 10 | 9 | 33.3% | 2 | 20.0% | 1 | 10.0% | £20.00 |
1001-5000 | 1177 | 709 | 26.5% | 124 | 10.5% | 33 | 2.8% | £71.33 |
5001-10,000 | 790 | 463 | 23.1% | 67 | 8.5% | 25 | 3.2% | £63.20 |
10,001+ | 1788 | 1076 | 23.7% | 173 | 9.7% | 54 | 3.0% | £66.22 |
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