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How Ddaas used SoPro campaigns to drive sales without building out internal business development teams

Website

www.ddaas.com

Company profile

Location:

UK

Product/Service:

Data consulting & solutions

Deal cycle:

up to 1 year

Target profile

Location:

UK and Ireland

Company size:

11 - 500

Role/Function:

Senior BD and Marketing roles

How Ddaas used Sopro to drive new business conversations at £44 per lead

Headline results

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£44 cost per lead
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5% lead rate
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13% response rate
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£44 cost per lead 5% lead rate 13% response rate

Company description

  • Ddaas knows your data can go a lot further, creating a lasting impact on your business.
  • They bring all of your data together – from internal to cloud systems – for a full analytical view of your business.
  • They deliver a solution that is fully integrated, not isolated.
  • They manage the tech so you don’t have to.

Objectives

  • The purpose of this campaign is to identify senior BD, Marketing and leadership roles within the target industries, introduce the Ddaas brand and proposition and invite the prospects to a brief call to discuss further.

Campaign performance breakdown

Sector Prospects Open Rate % Response Response % Leads Leads % Cost per lead
Information Technology & Services 1520 39.3% 165 10.9% 99 6.5% £30.71
Information Services 835 40.5% 184 22% 49 5.9% £34.08
Telecommunications 620 31% 54 8.7% 11 1.8% £112.73
Pharmaceuticals 290 31.7% 43 14.8% 6 2.1% £96.67
Logistics & Supply Chain 288 22% 17 5.9% 2 0.7% £288
Broadcast Media 179 36.2% 28 15.6% 3 1.7% £119.33
Gambling & Casinos 56 40.9% 10 17.6% 3 5.4% £37.33

 

Company Size Prospects Open Rate % Response Response % Leads Leads % Cost per lead
11 – 50 2075 38.3% 318 15.3% 108 5.2% £38.43
51 – 200 1339 32.4% 141 10.5% 51 3.8% £52.51
201 – 500 343 31.7% 38 11.1% 14 4.1% £49

 

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