How Ddaas used Sopro to drive new business conversations at £44 per lead
Headline results
$70cost per lead
5%lead rate
13%response rate
£44cost per lead5%lead rate13%response rate
Company description
Ddaas knows your data can go a lot further, creating a lasting impact on your business.
They bring all of your data together – from internal to cloud systems – for a full analytical view of your business.
They deliver a solution that is fully integrated, not isolated.
They manage the tech so you don’t have to.
Objectives
The purpose of this campaign is to identify senior BD, Marketing and leadership roles within the target industries, introduce the Ddaas brand and proposition and invite the prospects to a brief call to discuss further.
Campaign performance breakdown
Sector
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
Information Technology & Services
1520
39.3%
165
10.9%
99
6.5%
£30.71
Information Services
835
40.5%
184
22%
49
5.9%
£34.08
Telecommunications
620
31%
54
8.7%
11
1.8%
£112.73
Pharmaceuticals
290
31.7%
43
14.8%
6
2.1%
£96.67
Logistics & Supply Chain
288
22%
17
5.9%
2
0.7%
£288
Broadcast Media
179
36.2%
28
15.6%
3
1.7%
£119.33
Gambling & Casinos
56
40.9%
10
17.6%
3
5.4%
£37.33
Company Size
Prospects
Open Rate %
Response
Response %
Leads
Leads %
Cost per lead
11 – 50
2075
38.3%
318
15.3%
108
5.2%
£38.43
51 – 200
1339
32.4%
141
10.5%
51
3.8%
£52.51
201 – 500
343
31.7%
38
11.1%
14
4.1%
£49
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