What is lead scoring – and is it right for you?
Lead scoring is a way to assign value to prospects according to how close they have moved to revealing purchasing intent from expressing an initial interest
What is effective lead nurturing?
Let’s take a look at the critical role that content marketing plays in nurturing leads and helping ease them through the sales funnel.
The changing face of the B2B buyer – and the changing place of B2B sales
The new reality must be that sales and marketing are continuously integrated and aligned throughout the lifecycle of a lead and customer.
The long life of the B2B lead – and how to deal with it
We’ve created our ‘Long Life of the B2B Lead’ series to answer all the questions: The changing face of the B2B buyer, Is lead scoring right for you...