podium in an empty stadium
July 15, 2019

What is lead scoring – and is it right for you?

Ryan Welmans

Lead scoring is a way to assign value to prospects according to how close they have moved to revealing purchasing intent from expressing an initial interest

B2B sales Lead scoring
Nurturing plants, growing
July 4, 2019

What is effective lead nurturing?

Ryan Welmans

Let’s take a look at the critical role that content marketing plays in nurturing leads and helping ease them through the sales funnel.

B2B sales Lead nurturing
the changing face of B2B buyers
June 14, 2019

The changing face of the B2B buyer – and the changing place of B2B sales

Ryan Welmans

The new reality must be that sales and marketing are continuously integrated and aligned throughout the lifecycle of a lead and customer.

B2B sales
b2b lead generation tips and tricks
June 13, 2019

The long life of the B2B lead – and how to deal with it

Ryan Welmans

We’ve created our ‘Long Life of the B2B Lead’ series to answer all the questions: The changing face of the B2B buyer, Is lead scoring right for you...

B2B sales Lead nurturing