![podium in an empty stadium](https://sopro.io/wp-content/uploads/2019/07/lead-scoring-header-1536x1024.jpg)
What is lead scoring – and is it right for you?
Lead scoring is a way to assign value to prospects according to how close they have moved to revealing purchasing intent from expressing an initial interest
![the changing face of B2B buyers](https://sopro.io/wp-content/uploads/2019/06/the-changing-face-of-B2B-buyers-1920x777.jpg)
The changing face of the B2B buyer – and the changing place of B2B sales
The new reality must be that sales and marketing are continuously integrated and aligned throughout the lifecycle of a lead and customer.
![b2b lead generation tips and tricks](https://sopro.io/wp-content/uploads/2019/06/how-do-you-generate-leads-for-b2b-with-marketing3.jpg)
The long life of the B2B lead – and how to deal with it
We’ve created our ‘Long Life of the B2B Lead’ series to answer all the questions: The changing face of the B2B buyer, Is lead scoring right for you...