March 27, 2024

Sales funnel vs sales pipeline: The complete guide

Kit Smith

Sales Funnel vs sales pipeline: what's the difference, what does each include, and why should you be optimising them? All is revealed.

B2B sales Sales glossary
October 12, 2023

What is a sales funnel? A practical guide

Daniela Rufolo

A practical guide to your sales funnel, why it's a game-changer for your business, and how to build one that turns clicks into customers.

B2B sales Sales glossary
February 16, 2023

The climb to success: What is a sales value ladder?

James Kenny

There are lots of different tools and tactics you can use to make selling easier. One of those is implementing a sales value ladder.

B2B sales Sales glossary
sales and marketing alignment in 2023 - sopro blog
January 5, 2023

How to nail sales and marketing alignment in 2023

James Kenny

Sales and marketing alignment can be transformative. This guide covers everything about smarketing and gives 9 simple and practical tips.

B2B marketing B2B sales +1
September 10, 2021

What is a sales cadence and why on earth do you need one?

Steve Harlow

Find out how you can use sales cadence to align sales and marketing while ensuring prospects don’t fall between the cracks.

B2B sales Sales glossary
June 16, 2021

What is sales velocity and how do you improve it?

Kit Smith

Measuring and optimising sales velocity can maximize the leads, deals and conversions in your sales pipeline. We outline a practical strategy

B2B sales Sales glossary