B2B sales

Lead scoring is a way to assign value to prospects according to how close they have moved to revealing purchasing intent from expressing an initial interest

Let’s take a look at the critical role that content marketing plays in nurturing leads and helping ease them through the sales funnel.

The new reality must be that sales and marketing are continuously integrated and aligned throughout the lifecycle of a lead and customer.

We’ve created our ‘Long Life of the B2B Lead’ series to answer all the questions: The changing face of the B2B buyer, Is lead scoring right for you...