April 15, 2024

Sopro partner with B2B Better podcast

Steve Harlow

Sopro partnered with B2B Better on their fantastic podcast! Listen to Co-CEO of Storm & Shelter speak to host Jason Bradwell.

March 22, 2024

Funny cold emails: Easy templates for better prospecting

Kit Smith

Adding humour to your outreach emails can be more effective at connecting with prospects. Read our guide to funny cold emails, with examples.

Cold email Email content +1
March 8, 2024

B2B market segmentation: Your step-by-step guide

James Kenny

Follow this guide for B2B target market segmentation theory, why must you do it, and what customer segments can you apply to your business

Audience segmentation B2B audience +1
March 1, 2024

How to write effective B2B cold follow-up emails

Daniela Rufolo

From your target audience to effective nurturing, our guide covers everything you need to know to perfect your cold follow-up email strategy.

Cold email Follow up emails +1
February 14, 2024

Email deliverability: Everything you need to know in 2024

Ryan Welmans

Email deliverability is affected by a whole list of factors. In this post, we break all of them down in easy to understand language.

Cold email Prospecting +1
February 13, 2024

Timing is everything: connecting with customers at the perfect moment

Daniela Rufolo

Connect with your target market at the right time by brining buyer intent data into your campaigns!

B2B data Buyer intent +1