Demand generation

3 minutes

May 14, 2021

What trends and strategies will shape demand generation in the second half of 2021?

What trends and strategies will be influencing demand generation in the second half of 2021. We took a survey of B2B revenue leaders to find out.
Go short or go home: why wordcount is killing your biz dev
Email content

3 minutes

April 26, 2021

Go short or go home: why word count is killing your outreach

When it comes to prospecting emails, keeping it short and simple is the key to success. We look at the structure of an outreach email.
B2B marketing

4 minutes

April 14, 2021

How to get your content shared

To make the most of your content, you need to develop a strategy for sharing it far and wide. We outline a simple strategy to drive readers
Great, another email – why prospecting perseverance pays off
Follow up emails

2 minutes

April 13, 2021

Great, another email – why prospecting perseverance pays off

You may think you are being poilite if you don't send follow up emails. But when it comes to prospecting, it's the key to success.
Stop me if you’ve heard this one before – 9 ways to repurpose your content
B2B marketing

4 minutes

April 9, 2021

Stop me if you’ve heard this one before: 9 ways to repurpose your content

Old content can be repurposed, with new life breathed into the copy you spent so long crafting. We reveal nine methods here.
We know what you did last session
B2B marketing

3 minutes

April 1, 2021

We know what you did last session: Six ways remarketing should be informing your lead generation

Remarketing is a killer tool when it comes to generating and nurturing leads. We outline six ways it can be a gamechanger.