B2B data

26 minutes

July 11, 2025

68 B2B buyer statistics and insights

Supercharge the buyer journey with key B2B buyer statistics and insights to refine your process and attract more qualified leads down the sales funnel.

Lead generation

24 minutes

May 13, 2025

62 LinkedIn lead generation statistics

Explore the latest LinkedIn lead generation statistics to enhance B2B lead gen. Uncover key insights on conversion rates, engagement, what drives real results, and more.

CPL

7 minutes

April 29, 2025

The hidden cost of lost leads

Discover which UK B2B sectors waste the most on lost leads. Explore cost per lead, conversion rates, and strategies to boost ROI and cut revenue loss.

Email lead generation

18 minutes

January 15, 2025

Lead generation for SaaS businesses: Strategies, tactics, and expert advice to increase sales

Discover SaaS marketing, lead generation, email marketing and demand generation strategies to improve B2B sales and fill your pipeline.

Lead generation

23 minutes

January 2, 2025

56 lead generation statistics and trends

Sopro research reveals exclusive B2B lead generation statistics to inform business growth strategies. Learn about lead gen challenges, trends, and more.

B2B sales

16 minutes

December 9, 2024

Sales funnel vs sales pipeline: The complete guide

Sales Funnel vs sales pipeline: what's the difference, what does each include, and why should you be optimising them? All is revealed.