Prospecting etiquette - sopro
Prospecting

5 minutes

August 30, 2022

Prospecting etiquette: 5 rules for being the perfect inbox guest

Writing a cold outreach email can feel like a daunting task. Here’s our top rules for minding your Ps and Qs when prospecting new customers.
Prospecting

8 minutes

August 25, 2022

Prospecting new business: How and why to pitch to start-ups

Start-ups could easily be last on your prospecting list. But here's why start-ups could be your ideal customers and how to prospect to them.
Prospecting

5 minutes

August 18, 2022

Are my open rates a lie?: False opens in Gmail

We've recently discovered that your email campaign open rate might be inflated. Find out why and what you can about it in our latest blog.
ABM

7 minutes

June 15, 2022

The beginner’s guide to account-based prospecting

Account-based prospecting can supercharge your B2B sales strategy to devastating effect. Discover how to get started with this guide.
Prospecting

5 minutes

June 1, 2022

B2B Facebook prospecting: Cut your social CPL in half

Our quick guide to B2B Facebook prospecting, including a little known tip that can halve your social media cost per lead.
Email content

6 minutes

March 1, 2022

How we make sure your prospecting emails get opened

Discover how to benchmark, analyse, and improve every aspect of your prospecting campaign using our data.
B2B sales

4 minutes

October 12, 2021

4 quick tips for prospecting with video

Video has become a highly effective tool for connecting with prospects. Here’s a plan for enabling your sales team to succeed with video.
Prospecting

4 minutes

September 9, 2021

Sales trigger events and prospecting: Gain 5x more leads

What is a sales trigger event and how can you use them to increase your lead capture by five times? Get your finger on the trigger here.
Email content

4 minutes

May 18, 2021

In praise of plain text emails

Which is more effective as a prospecting message, an email, or a LinkedIn post: plain text, image, video? Find out why plain text works.
Email content

4 minutes

March 30, 2021

‘Curiouser and curiouser’: How to get prospects to open your emails

Discover strategies to craft compelling email subject lines that pique curiosity and boost open rates.
Cold email

16 minutes

February 12, 2021

Cold email copywriting: How to write cold emails that actually get opened

Our guide to cold email copywriting offers expert tips, examples, and proven tactics to elevate your outreach and achieve better B2B results.
call to action header
Email content

8 minutes

January 20, 2021

Sales email Call to Actions: How to write email CTAs

Trying to write the perfect sales email call to action for your prospecting campagin? We've written 14 million CTAs. This post reveals all!