Outreach

10 minutes

January 12, 2024

Creative prospecting ideas for 2024

Top tips to revolutionise your outreach with creative prospecting strategies! Unleash your innovation for unparalleled business growth.
Cold email

9 minutes

December 14, 2023

Is email prospecting spammy? (Spoiler: not if you do it well)

Is email prospecting spammy? We debunk the myths of cold emails, and explore strategies for effective B2B email prospecting.
B2B marketing

6 minutes

December 11, 2023

Utilising email signature marketing in your strategy

Why your email signature matters in B2B communications, and how to leverage your signature as a successful marketing tool.
Prospecting

8 minutes

December 7, 2023

Understanding the new email sender rules: what B2B businesses need to know

A B2B marketing perspective on the new email sender rules from Google: what you need to know and do, and what it means for your business.
Email content

7 minutes

November 30, 2023

New rules in school: Google and Yahoo are teaming up to reduce spam

Stay up to date with the latest Google product updates. New changes in 2024 are affecting bulk email senders and cracking down on spam.
Outreach

8 minutes

October 24, 2023

The December Dip: Why sales outreach shouldn’t hibernate

How can you survive the December Dip in sales? We discuss why B2B businesses should carry on prospecting during the seasonal slowdown.