Account based marketing

4 minutes

June 11, 2021

What is account-based marketing (ABM)?

9 out of 10 marketers claim that Account-Based Marketing (ABM) improves their ability to generate new biz. But what is ABM – and why are you not doing it?
B2B marketing

4 minutes

May 7, 2021

8 secret LinkedIn hacks for promoting content

Find out the eight secret hacks you can use to ensure your content gets seen by more of the people you are prospecting to.
B2B marketing

8 minutes

April 30, 2021

How to use EDM marketing campaigns to boost leads

EDM marketing campaigns can boost effectiveness by taking a multi-touchpoint approach, repeatedly meeting the customer where they are.
B2B marketing

4 minutes

April 14, 2021

How to get your content shared

To make the most of your content, you need to develop a strategy for sharing it far and wide. We outline a simple strategy to drive readers
Stop me if you’ve heard this one before – 9 ways to repurpose your content
B2B marketing

3 minutes

April 9, 2021

Stop me if you’ve heard this one before: 9 ways to repurpose your content

Old content can be repurposed, with new life breathed into the copy you spent so long crafting. We reveal nine methods here.
B2B marketing

3 minutes

April 1, 2021

We know what you did last session: Six ways remarketing should be informing your lead generation

Remarketing is a killer tool when it comes to generating and nurturing leads. We outline six ways it can be a gamechanger.