B2B marketing

7 minutes

October 25, 2021

In praise of the chatbot as a prospecting tool

Ever thought of using a chatbot for prospecting? Here's how to use a chatbot to turn your website from a passive sales tool to an active one.
Account based marketing

4 minutes

June 11, 2021

What is account-based marketing (ABM)?

9 out of 10 marketers claim that Account-Based Marketing (ABM) improves their ability to generate new biz. But what is ABM – and why are you not doing it?
B2B marketing

8 minutes

April 30, 2021

How to use EDM marketing campaigns to boost leads

EDM marketing campaigns can boost effectiveness by taking a multi-touchpoint approach, repeatedly meeting the customer where they are.
B2B marketing

4 minutes

April 14, 2021

How to get your content shared

To make the most of your content, you need to develop a strategy for sharing it far and wide. We outline a simple strategy to drive readers
Stop me if you’ve heard this one before – 9 ways to repurpose your content
B2B marketing

3 minutes

April 9, 2021

Stop me if you’ve heard this one before: 9 ways to repurpose your content

Old content can be repurposed, with new life breathed into the copy you spent so long crafting. We reveal nine methods here.
B2B marketing

3 minutes

April 1, 2021

We know what you did last session: Six ways remarketing should be informing your lead generation

Remarketing is a killer tool when it comes to generating and nurturing leads. We outline six ways it can be a gamechanger.
A/B split testing emails, everything you need to know
B2B marketing

20 minutes

March 17, 2021

A/B split testing emails: Everything you need to know

Split testing email elements leads to continual improvement. But what elements can you test? We run through 15 examples for AB testing emails
B2B marketing

7 minutes

February 10, 2021

27 free marketing tools to build a powerful B2B toolkit

You dont need to spend a fortune to get insights. Our list of free marketing tools will help you develop your own B2B toolkit for free.
B2B marketing

28 minutes

November 20, 2020

43 B2B email marketing statistics and trends

Discover the latest 2025 email marketing statistics, trends, and ROI benchmarks. Compare open rates, click-throughs, and conversion averages by industry.
B2B marketing

6 minutes

October 2, 2020

Referral marketing: Using networks to get better leads

Discover how referral marketing can increase the number and quality of leads, reduce customer aquistion costs and make you feel like a shark.
Should I press my Lead Gen agency to work on a Cost per meeting price, A meeting of people in the office
B2B marketing

7 minutes

February 25, 2020

Should I press my Lead Gen agency to work on a Cost-Per-Meeting/Cost-Per-Acquisition basis?

Ten sound reasons to consider carefully before pressing your lead gen agency for performance-based pricing. Cost-Per-Meeting/CPA models